Design to Communicate
Eduardo influences
A course by Leire y Eduardo , Professors of Graphic Design
About the video: Eduardo influences
Overview
“In this lesson we tell you about the events and references that have most influenced our way of understanding graphic design. Eduardo starts telling his references. ”
In this video lesson Leire y Eduardo addresses the topic: Eduardo influences, which is part of the Domestika online course: Design to Communicate. Learn to master visual rhetoric.
Partial transcription of the video
“Hello. The truth is. we found it very interesting to engage in this collective reflection exercise on the things that have influenced our work. On why we pursue graphic design. we are dedicated to graphic design. why we work together. and why we do things the way we do. We've that everything we do is because. in some way. we've followed the path of what we're passionate about. For the sake of chronological order. I decided to pursue a creative career during high school. This choice was unusual. as the system focused on producing engineers than nurturing artists or designers. an unusual deci...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design to Communicate
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Category
Design -
Areas
Art Direction, Communication, Creativity, Design, Graphic Design, Information Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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