Design to Communicate
Design and verbal substrate
A course by Leire y Eduardo , Professors of Graphic Design
About the video: Design and verbal substrate
Overview
“In this lesson we reflect on the verbal starting point of all graphic design activity, showing examples of encoding and decoding operations type-icono-graphic. ”
In this video lesson Leire y Eduardo addresses the topic: Design and verbal substrate, which is part of the Domestika online course: Design to Communicate. Learn to master visual rhetoric.
Partial transcription of the video
“In this lesson. we begin with the fundamental idea that all design processes commence through words. We will explore and contemplate this initial stage by providing illustrative examples of how these verbal concepts and iconographic coding in a series of graphic signs. Move forward. So far. broadly speaking. we have articulated the idea that design is a deliberate plan born out of a desire to communicate. serving as an essential tool in contemporary society for generating both individual understanding and broader societal relevance and impact. Thus. we must accept that visual communication ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design to Communicate
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Category
Design -
Areas
Art Direction, Communication, Creativity, Design, Graphic Design, Information Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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