Design to Communicate
A proposal for the classification of visual rhetoric resources
A course by Leire y Eduardo , Professors of Graphic Design
About the video: A proposal for the classification of visual rhetoric resources
Overview
“In this lesson, we address the importance and relationship of graphic design with visual rhetoric and present our proposal for the classification of visual rhetorical resources. ”
In this video lesson Leire y Eduardo addresses the topic: A proposal for the classification of visual rhetoric resources, which is part of the Domestika online course: Design to Communicate. Learn to master visual rhetoric.
Partial transcription of the video
“In this first lesson, by way of introduction to the topic of graphic speech construction based on visual rhetoric, we will address the importance and the relationship of graphic design with visual rhetoric. And we will present our proposal of classification of visual rhetorical resources. Let's go there. Already in ancient Greece, the philosophers they started talking about something they called rhetoric, conceived as the art of persuading or convincing through a special use of language. In the evolution of human communication, in parallel or in interaction with it, is the constant presence...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design to Communicate
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Category
Design -
Areas
Art Direction, Communication, Creativity, Design, Graphic Design, Information Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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