Design to Communicate
Syntactic rhetoric: structural variants
A course by Leire y Eduardo , Professors of Graphic Design
About the video: Syntactic rhetoric: structural variants
Overview
“In this lesson we show you the resources of structural syntactic rhetoric.”
In this video lesson Leire y Eduardo addresses the topic: Syntactic rhetoric: structural variants, which is part of the Domestika online course: Design to Communicate. Learn to master visual rhetoric.
Partial transcription of the video
“In this lesson. we will explore the structural variations of syntactic rhetoric. focusing on the arrangement of elements that form a graphic sign. We will review these variations to understand how they Structural syntactic rhetoric addresses the compositional qualities that various visual elements the configuration of the graphic sign itself; it considers operations and rules of arrangement between the iconographic units of a visual sign. which serve as significant values. Therefore. the communicative value of a graphic sign in its expressive dimension relies on its syntactic values. of arr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design to Communicate
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Category
Design -
Areas
Art Direction, Communication, Creativity, Design, Graphic Design, Information Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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