Writing Techniques for Selling Ideas
Social Networks and Inclusive Communication
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: Social Networks and Inclusive Communication
Overview
“In this lesson we will see that social networks are a world within the enormous universe of written communication. For example, Twitter and Instagram are governed by their own laws and you must take advantage of the resources you have at your fingertips to reach 100% of your audience. Let's see it.”
In this video lesson Raquel Marín Álvarez addresses the topic: Social Networks and Inclusive Communication, which is part of the Domestika online course: Writing Techniques for Selling Ideas. Introduce yourself or present a product by learning practical tricks for writing confidently and correctly.
Partial transcription of the video
“Social networks and inclusive communication Social networks are a world of their own within written communication. Now we will see how to adapt to those formats and how to reach 100% of your audience. I'll show it to you. Connect Communication We live in a connected world and human beings have a need to communicate with others. This is a human need And really, just like communicating is a human need, communicating in writing is a necessity of our time, since the information of the XXI century is like that. It's brief, it's continuous and is aimed at audiences that we do not always know, and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques for Selling Ideas
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Category
Marketing & Business, Writing -
Areas
Communication, Content Writing, Copywriting, Writing
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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