Writing Techniques for Selling Ideas
Order and You Will Win
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: Order and You Will Win
Overview
“In this lesson we will see how reading works and how we can offer the information ordered and in bulk to the person who is reading. By managing sizes, alignments and formats, you will have structured messages and effective texts that meet the objectives for which they were designed (whatever they may be). We will see all this in the "about" text that we have created.”
In this video lesson Raquel Marín Álvarez addresses the topic: Order and You Will Win, which is part of the Domestika online course: Writing Techniques for Selling Ideas. Introduce yourself or present a product by learning practical tricks for writing confidently and correctly.
Partial transcription of the video
“Order and you will win In this lesson we will see how to offer ordered and block reading who is reading us. Go for it. We already have the About text almost complete. We have overturned everything. We have put all the punctuation marks that we have needed. We are governed by the three main writing criteria, which are clarity, precision and correctness. Then we have used distinctive types for the title, for the lead, for the highlights, for the followed text. We have set distinctive fonts like bold in what we want to highlight as important. We have put our italics. And now the time has come ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques for Selling Ideas
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Category
Marketing & Business, Writing -
Areas
Communication, Content Writing, Copywriting, Writing
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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