Writing Techniques for Selling Ideas
A course by Raquel Marín ÁlvarezGraphic Designer, Illustrator, and Writer
A course by Raquel Marín Álvarez, Graphic Designer, Illustrator, and Writer
Introduce yourself or present a product by learning practical tricks for writing confidently and correctly
Between text messages, emails, and social media posts, how much do you write a day? Communication is essential to human beings, which is why mastering the art of writing is so important. Raquel Marín Álvarez, graphic designer, typography expert, and founder of Lalolagráfica design studio, is a firm believer that the better you communicate, the better you'll be at interacting with people.
In this course, learn to communicate clearly and concisely and write texts that captivate any audience. Using simple, yet practical tricks, write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice. And if you want to learn more about the rules of typography for design, check out Raquel's other course: Orthotypography for designers .
What will you learn in this online course?
15 lessons & 35 downloads
Your Writing Talks about You
4 minutes, 2 seconds
Greeting Your Audience
10 minutes, 23 seconds
Punctuation Marks
13 minutes, 2 seconds
Other Punctuation Marks
10 minutes, 34 seconds
Clarity, Precision and Correctness
8 minutes, 28 seconds
The Text Is a System
9 minutes, 18 seconds
What's included in this course?
Raquel Marín Álvarez begins the course by introducing herself and telling you about her personal and professional life. She also talks about what she studied, her biggest influences, and what piqued her interest in writing professionally and helping others express themselves more effectively.
Get yourself in the right frame of mind by reflecting on why writing is so important in today's hyperconnected world. Break down the basic components of writing to organize the content of your message and learn how to use different punctuation marks to write clear, concise, and correct sentences.
Discover how to visually organize your text and how to add emphasis by modifying it with italics, bold font, and capital letters. Then, look at some abbreviation techniques to help you write texts that make an impact at a glance, while providing the right information at the same time.
To wrap up the course, Raquel gives you a first aid kit for text emergencies that contains the ten most common mistakes and how to fix them. She also shows you how to structure information in emails and adapt your texts for Instagram and other social media platforms.
What is this course's project?
Write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice.
Projects by course students
Who is this online course for?
Anyone interested in strengthening their written communication skills.
Requirements and materials
Working knowledge of any kind of word processor (Microsoft Word or similar) is recommended for this course.
The only materials you need are a computer, a tablet, or a cell phone.
Reviews
- 2 months ago
Preciso y conciso. Ideal para quienes amamos las letras.
- 1 year ago
Me ha parecido interesante, un poco básico pero útil.
- 1 year ago
El curso de Raquel me ha permitido descubrir que hay un método claro y conciso que nos permiten abordar la escritura de cualquier texto de una manera amena.
Lo recomiendo para aquellas personas que quieran iniciarse al mundo de la escritura en general y quieran publicar textos cuidados.
- 1 year ago
Raquel es muy clara al explicar cada concepto. Recomiendo mucho este curso si queres profundizar y perfeccionar tu comunicación escrita!
- 1 year ago
Me parece excelente y hay todo lo hace la practica. Ya tiene los concepto ahora a ejecutar
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Writing Is Easy If You Know How
- Your Writing Talks about You
- Greeting Your Audience
- Punctuation Marks
- Other Punctuation Marks
- Clarity, Precision and Correctness
- U3
Communicate in Writing More and Better
- The Text Is a System
- Typographic Aesthetics: Tricks and Rules
- The Briefer the Better
- Relevant Data for Your Audience
- Order and You Will Win
- U4
First Aid Box
- Learn to Write Perfect Emails
- Social Networks and Inclusive Communication
- 10 Infallible Tricks to Polish Texts
- FP
Final project
- Writing Techniques for Selling Ideas
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to write clear, persuasive texts, use punctuation and orthotypography correctly, adapt messages for various audiences and channels, and combine text with visuals to communicate effectively and professionally.
The course is designed for people with intermediate writing or design skills but doesn’t require advanced experience. It’s perfect if you have basic knowledge and want to improve your written and visual communication.
You only need basic writing skills, access to a computer, and text and design editing software. No advanced tools or prior professional experience are necessary.
The course covers persuasive writing, spelling and orthotypography rules, correct punctuation use, adapting texts for social media and emails, editorial design, typographic composition, and strategies for clear, effective writing.
By the end, you’ll enhance your ability to write clear, persuasive texts, master punctuation and orthotypography, and tailor messages for different channels and audiences, boosting your professional and creative communication.
Yes, the course includes techniques for writing professional emails, personal presentations, resumes, and adapting messages for social media and WhatsApp.
You’ll learn how to apply spelling and orthotypography rules in editorial design projects, covers, packaging, and typographic layouts to create visually appealing, correct texts.