Writing Techniques for Selling Ideas
Greeting Your Audience
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: Greeting Your Audience
Overview
“Next, we will see how the way in which we present ourselves and write to our audience can make a good impression (or the opposite).”
In this video lesson Raquel Marín Álvarez addresses the topic: Greeting Your Audience, which is part of the Domestika online course: Writing Techniques for Selling Ideas. Introduce yourself or present a product by learning practical tricks for writing confidently and correctly.
Partial transcription of the video
“Greeting your audience We will see how to write to our audience to make a good impression or just the opposite. There is a very important part that we sometimes overlook when we start to write and we want to do it as soon as possible. This time saving makes our writing worse and that we cannot communicate what we want to communicate. That is why I have here these cards in which I have tried synthesize the information of the two main ideas, what would be, first, what we want to communicate and, secondly, who do we want to communicate it to. Related to the idea of what and to the idea of whom...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques for Selling Ideas
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Category
Marketing & Business, Writing -
Areas
Communication, Content Writing, Copywriting, Writing
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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