Writing Techniques for Selling Ideas
The Briefer the Better
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: The Briefer the Better
Overview
“Today we must communicate a lot with very little, since information is everywhere, but we have little time. In this lesson I will teach you how to use some of the abbreviation mechanisms out there to impact your audience with a glance.”
In this video lesson Raquel Marín Álvarez addresses the topic: The Briefer the Better, which is part of the Domestika online course: Writing Techniques for Selling Ideas. Introduce yourself or present a product by learning practical tricks for writing confidently and correctly.
Partial transcription of the video
“The good, if brief ... Today we must communicate a lot with very little. I will teach you mechanisms to visually impact your audience. Let's see it. The good if brief ... It is very important to consider that sometimes by writing less, we are saying more. And the good thing is, if brief is sometimes twice good, especially in a world where we move with very short blocks of information and little time to read them. So this mechanism is very useful and it can get you out of a lot of communication problems and be very effective when writing to someone. What you should be clear about is that abb...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques for Selling Ideas
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Category
Marketing & Business, Writing -
Areas
Communication, Content Writing, Copywriting, Writing
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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