Writing Techniques for Selling Ideas
Typographic Aesthetics: Tricks and Rules
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Joined January 2015
About the video: Typographic Aesthetics: Tricks and Rules
Overview
“Next, I'm going to show you what written resources we have at our disposal when it comes to obtaining dynamic and rhythmic messages. The writing is full of nuances, and knowing how to use italics, capital letters and bold type will help us to elevate the text and animate our writing.”
In this video lesson Raquel Marín Álvarez addresses the topic: Typographic Aesthetics: Tricks and Rules, which is part of the Domestika online course: Writing Techniques for Selling Ideas. Introduce yourself or present a product by learning practical tricks for writing confidently and correctly.
Partial transcription of the video
“Typographic aesthetics: tricks and rules In this lesson we will see how the nuances in the text they will help you to get writings full of dynamism and rhythm. I show you. The About text has to talk about oneself or oneself, therefore, we always have to write it in the first person. We have seen that the rhythm of the sentences and the need to combine short, medium and long sentences give us the feeling that the wording is a little less monotonous and different phrases of different extensions alternate. This is very useful to generate a different feeling who is reading each time. Then the p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques for Selling Ideas
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Category
Marketing & Business, Writing -
Areas
Communication, Content Writing, Copywriting, Writing
Raquel Marín Álvarez
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
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