Introduction to Ecological Packaging
Graphic decisions
A course by Tati Guimarães , Sustainable Packaging and Product Designer
About the video: Graphic decisions
Overview
“Now we are going to develop the final prototype to validate the visual aspect. We will incorporate sensory strategies and define the graphic concept, as well as the type of printing and inks. We will also apply other ecodesign strategies: we will further optimize materials and production processes.”
In this video lesson Tati Guimarães addresses the topic: Graphic decisions, which is part of the Domestika online course: Introduction to Ecological Packaging. Learn the processes, strategies, and materials for creating creative and sustainable packaging.
Partial transcription of the video
“Graphic decisions In this lesson, we'll look at how to make graphic decisions to define the visual appearance. Let's take a look. We will explore the visual appearance of the packaging. I've made some graphic decisions. For example, using the watercolor technique, which is a very fluid technique, and it represents this delicate blend of oils and fruits. It's also a manual, craft technique, which connects perfectly with the client's handcrafted soap production. How did I get to these illustrations? First, I do research to obtain the chromatic range. In this case, the main connection would be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Ecological Packaging
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging, Product Design
Tati Guimarães
A course by Tati Guimarães
A creator by vocation and a life-long ecologist, Brazilian designer Tati Guimarães has been designing packaging and products for more than 20 years. Through Ciclus, her eco design lab, she has developed her own product line and specializes in designing sustainable packaging for companies. She is also a mentor and consultant for eco design, collaborating as an undergraduate and master's professor at several universities (Elisava, IED, ESDi).
Her designs have been recognized worldwide, including her BAKUS trivet selected by MoMA, and her CAVALLUM lamp case, chosen by the Global Innovation Report as one of the most innovative products in the world. Her clients include Organic Cotton Colors, Heineken, Benetton, Fundació Joan Miró, and the Generalitat de Catalunya.
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- 4,760 students
- 13 lessons (1h 51m)
- 33 additional resources (10 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
