Introduction to Ecological Packaging

Overview

“After having done an in-depth research and analysis of the customer, the origin of your product, your competitors and consumers, it is time to set up a sensory mood board. This mood board will capture the sensory concepts that will guide us throughout the project. This will help us to define the texture of the materials, the shape of the packaging, its visual appearance and its color range, that is, all the sensations that the packaging must convey in order to connect emotionally with its consumers and make it attractive to them.”

In this video lesson Tati Guimarães addresses the topic: Sensory concept, which is part of the Domestika online course: Introduction to Ecological Packaging. Learn the processes, strategies, and materials for creating creative and sustainable packaging.

Partial transcription of the video

“Sensorial concept To work on the sensorial mood board, I like to leave the computer, and really feel and smell the elements. These are some of the client's soap bars, this is aloe vera with almond. This is cocoa and jojoba and shea with argan. I like to do this, smell the aroma. These are the ingredients, aloe vera, almonds. I touch them, I might even eat one. Experimenting. I feel the texture. All the elements are important because when we start to feel textures, scents, we awaken our senses. We'll bring this to our project, convey it graphically, using paper and textures, to our design pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Ecological Packaging

• Level: Beginner
• 100% positive reviews (195)
• 4804 students
• 4 units
• 13 lessons (1h 51m)
• 10 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Packaging, Product Design