Introduction to Ecological Packaging

Introduction to Ecological Packaging

“We have reached the end of the course. I hope you have enjoyed and learned a lot, and that I have been able to contribute my grain of sand to your professional career. Next, I am going to review the different phases to follow to develop the final project. I have applied everything we have been learning to a packaging of a soap bar, but you can apply it to another type of packaging or a different product, always taking into account the premises of ecodesign and the sensory part that we have learned during the course Briefing and research The first thing is to capture the client's order very well to know what they want and need, both at a functional level and at a strategic and emotional level. Then you have to analyze the customer, see what their target audience is, their philosophy, their brand ... and also do a market study investigating the competition.

Sensory mood board When you have gathered all the information, create a sensory mood board, as we saw in Unit 2, to guide you throughout the project. In my project, it has helped me define the texture of the cardboard, the color range and all the sensations that must be incorporated in the packaging so that it connects emotionally with the consumers. Materials and prototype Guiding you with the mood board, choose the most suitable materials for your project. Then, make several prototypes applying ecological, functional and sensory strategies to your packaging design. Remember to validate each one of them with the potential audience and create new ones until you reach the prototype that best suits what you are looking for. Design Now is the time to work on the visual part of your packaging; decide fonts and where each text goes, the illustrations ... Remember to have the suppliers as part of the team to adjust the design. During this process, I finished the die and made a series of graphic decisions for my packaging. Manufacturing and distribution Finally, the packaging must be prepared for its manufacture on a small or large scale. Regarding its distribution (transport and logistics), remember that we learned that it is very important to optimize the volume and weight of packaging in transport as much as possible, and to work with local suppliers to reduce CO2 emissions and promote the circular economy. Pacaking life cycle Before finishing, we have to define and communicate to the consumer what the end-of-life stage of the packaging will be like. As we saw in Unit 4, it incorporates symbols that indicate the container where the packaging should be deposited, in order to properly close the cycle of our packaging and this once again becomes a resource, either by recycling, biodegrading or composting. Final result Remember that you can and should apply the premises of ecodesign in any project and even in your daily life. With the concepts and methods learned, you can create a packaging that best suits your product, changing the shape, the materials and the graphics. Experiment with new shapes, investigate new materials Your imagination is the limit! Now share your final project with all of us by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. Share your ideas, opinions and research in the forum so we can co-create and learn together. Also share your local suppliers as I mentioned in Unit 3 and Unit 4. It will be incredible to create a global ecological agenda among all! Before saying goodbye, I want to say that it has been a great pleasure to share my knowledge with you and I wish to continue accompanying you in your evolution. I will be attentive to your questions and comments in the forum to answer you as soon as possible. I ask you for a little patience with the answers because in parallel I am working on new eco-designs. I really hope that you have learned and that it has inspired you to walk together towards a more sustainable and better world. See you on the forum! ”

Partial transcription of the video

“In this lesson. we will do a recap. Expanding on our comprehensive packaging project: remember that all concepts from this course were illustrated through soap packaging design. However. these principles are universally applicable to various packaging forms and items. Keep foremost in your thoughts the key elements of cohesion alongside the attributes extensively discussed during our sessions. To successfully address the client's needs. we must first thoroughly comprehend their request from both a practical and an emotional perspective while also considering its broader strategic implicatio...”

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Course summary for: Introduction to Ecological Packaging

• Level: Beginner
• 100% positive reviews (196)
• 4975 students
• 4 units
• 13 lessons (1h 51m)
• 10 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Packaging, Product Design