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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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BOTE_PORTAVELAS

by Tati Guimarães @tati_guimaraes

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A project by
Tati Guimarães tati_guimaraes
Teacher Plus
Joined July 2019
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Details
  • BOTE_PORTAVELAS
  • Client: Hera Holding
  • Agency: Ciclus_Tati Guimarães
Areas
  • Design
  • Industrial Design
  • Product Design
Courses by this teacher
Introduction to Ecological Packaging. Design course by Tati Guimarães

Introduction to Ecological Packaging

A course by Tati Guimarães

Learn the processes, strategies, and materials for creating creative and sustainable packaging

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