Introduction to Ecological Packaging
Analysis and choice of materials
A course by Tati Guimarães , Sustainable Packaging and Product Designer
About the video: Analysis and choice of materials
Overview
“The time has come to apply the premises of ecodesign in our project. First, we'll take a look at some competing soap packaging. Then, we will clarify which are the strategic objectives of a packaging. Finally, we will look for alternative solutions that generate the minimum environmental impact, but at the same time promote the maximum sensory impact. We will also choose the most suitable ecological materials for this project.”
In this video lesson Tati Guimarães addresses the topic: Analysis and choice of materials, which is part of the Domestika online course: Introduction to Ecological Packaging. Learn the processes, strategies, and materials for creating creative and sustainable packaging.
Partial transcription of the video
“Analysis and choice of materials In this lesson we will analyze the competitors' packagings and decide which materials we will use in our packaging. We will look at three packagings used by competitors. This is a packaging made of biomaterial, a biodegradable plastic. This is more handcrafted. This packaging is more complex, it has packaging, plastic... We'll analyze each one. This one, for example, is very simple, with little information. The company is well-known, so they don't need a lot of information. This is more handcrafted, for a more handmade soap. We'll see how it's structured, th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Ecological Packaging
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Packaging, Product Design
Tati Guimarães
A course by Tati Guimarães
A creator by vocation and a life-long ecologist, Brazilian designer Tati Guimarães has been designing packaging and products for more than 20 years. Through Ciclus, her eco design lab, she has developed her own product line and specializes in designing sustainable packaging for companies. She is also a mentor and consultant for eco design, collaborating as an undergraduate and master's professor at several universities (Elisava, IED, ESDi).
Her designs have been recognized worldwide, including her BAKUS trivet selected by MoMA, and her CAVALLUM lamp case, chosen by the Global Innovation Report as one of the most innovative products in the world. Her clients include Organic Cotton Colors, Heineken, Benetton, Fundació Joan Miró, and the Generalitat de Catalunya.
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- 13 lessons (1h 51m)
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- Audio: Spanish
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- Level: Beginner
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