E-Commerce Fundamentals: Launching an Online Store from Scratch

A course by Ellie Rivers
E-commerce & Digital Marketing Consultant. London, United Kingdom.
Joined April 2020
, E-commerce & Digital Marketing Consultant

Learn how to successfully build and market an online store with actionable e-commerce strategies

  • 97% positive reviews (58)
  • 2345 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to successfully build and market an online store with actionable e-commerce strategies

  • 97% positive reviews (58)
  • 2345 students
  • 14 lessons (1h 40m)
  • 21 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Building your business online is an opportunity to provide your customers with 24/7 availability and open your store to the world. Ellie Rivers has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years and in this course, she guides you through creating your own efficient and professional online business.

Start by learning the basics of e-commerce, identifying your target audience, designing, and building your online store using a tailored strategy that can help your brand reach its full potential. Are you ready to start growing your online presence and start building an online customer base?

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation
  • U3
    U3. Research
  • U4
    U4. Planning
  • FP
    FP Final project
View details

Meet Ellie Rivers, discover her work and career journey, and how she created her e-commerce consultancy company. See how the world of print and publishing influences her work and get a quick summary of what you’ll learn in the course.

Discover the key elements of e-commerce, including design, technology, branding, and more. Identify key trends and how they will impact the future of selling, marketing, and content planning so you can future-proof your business. See the e-commerce platforms Ellie recommends and answer a series of questions to identify the best option for your business.

Create your business strategy, define your brand’s unique selling points, and learn about market value. See how to identify your key customer profiles as a way of focusing your marketing, content, and business strategy.

Next, it’s time to put all you’ve learned into practice by creating your online store and designing your content plan. Discover how to optimize the text on your web pages to get the right kind of traffic to your site.

Learn about the key advertising and marketing channels and discover which ones are best suited to attract your customer profiles. Finally, see how you can track your online performance by analyzing key metrics to make adjustments where needed.

What is this course's project?

Develop the tools to research, analyze, and develop an e-commerce business plan from scratch.

Who is this online course for?

This course is for any small business owner who wants to create an online store for their product or service.

Requirements and materials

To take this course, you will need a business or concept for a product or service that you want to sell online.

As for materials, all you need is a computer. Adobe Photoshop is useful, but not essential for taking this course.


2345 Students
58 Reviews
97% Positive ratings

Ellie Rivers

A course by Ellie Rivers

Teacher Plus
E-commerce & Digital Marketing Consultant

From a young age, Ellie Rivers decided she wanted to work in the fashion industry. While studying Womenswear Design at Ravensbourne College of Design & Communication London, she landed an internship for Nylon magazine, where her true calling for digital marketing began. After launching her first successful online business, she discovered her passion for e-commerce and her career path was set.

Before setting up her own e-commerce consultancy firm in 2019, Ellie worked with agencies and in-house for brands like Lulu Guinness, Caramel London, and Harvey Nichols. At Ellie Rivers Consulting, she advises global lifestyle and fashion brands on their e-commerce and digital marketing strategies. Ellie is also the founder of A Few Great Women, a collective of women in e-commerce, branding, and digital marketing who offer high-level expertise for brands and businesses who want to grow their online businesses.


  • U1


    • Introduction
    • Influences
    • What Will We Do in This Course?
  • U2


    • The Basics of eCommerce
    • Ecommerce Trends
    • Ecommerce Platforms
  • U3


    • Identify Your Business
    • Identify Your Niche
    • Competitive Analysis
  • U4


    • First Steps: Setting up Your Account and Design Plan
    • Content Plan
    • Product Plan
    • Marketing and Advertising
    • Follow up with Your Business: Reporting and Analysing Performance
  • FP

    Final project

    • E-Commerce Fundamentals: Launching an Online Store from Scratch

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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E-Commerce Fundamentals: Launching an Online Store from Scratch. Marketing, Business, Web, and App Design course by Ellie Rivers

E-Commerce Fundamentals: Launching an Online Store from Scratch

A course by Ellie Rivers
E-commerce & Digital Marketing Consultant. London, United Kingdom.
Joined April 2020
  • 97% positive reviews (58)
  • 2345 students