Digital Product Design with Lean and UX
Value Proposition Canvas
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: Value Proposition Canvas
Overview
“In this lesson I will teach you how to use the Value Proposition Canvas, an exercise that helps us redefine our value proposition and the functionalities of our product.”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: Value Proposition Canvas, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“Value proposition Canvas The Value Proposition Canvas helps us redefine our value proposition. Let's see. 1. VALUE PROPOSITION CANVAS The Value Proposition Canvas serves to improve the value proposition contrasting the needs of customers with the proposal. We identify the pains or "pains" that our user will have when using our product, but we also identify what things are expected of him to enhance it in our proposal. Products must create value for companies and that meet the needs and expectations of the market. For a product to be successful or to start using it has to be relevant, differ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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- 32 lessons (4h 16m)
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- Audio: Spanish
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- Level: Beginner
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