Digital Product Design with Lean and UX
Empathy Map
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: Empathy Map
Overview
“Now that we have defined our users, in this lesson you will see what an empathy map is and what it is for.”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: Empathy Map, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“In this lesson. we'll explore what an empathy map is and its purpose. Let's dive in and discover its uses The empathy map is a design thinking tool that will allow us to create a shared vision for the design team. It focuses on thoughts. needs. and influences on our users. This would be the canvas. And once filled in... It would look like this. It's akin to the idea of a proto-persona. but now we'll explore the user's mind to understand their thoughts and influences. Don't mistake the empathy map for a data collection method. It's a tool to help us and visualize what we believe users think....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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