Digital Product Design with Lean and UX
Empathy Map
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: Empathy Map
Overview
“Now that we have defined our users, in this lesson you will see what an empathy map is and what it is for.”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: Empathy Map, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“Empathy Map In this lesson we will learn what an empathy map is and what it is for. Let's see. EMPATHY MAP It is a Design Thinking tool that will allow us to create a common vision of the team on thoughts, needs and influences about our users. It would be this Canvas and a filler would look like this. It is similar to the proto persona, but now we get into the mind of the user to see how you think and what things influence you. The empathy map is not a method to collect data. It is a tool that helps us understand and visualize what we think users think empathizing with them. It will help us...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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