Digital Product Design with Lean and UX
Other qualitative techniques: contextual research and testing
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: Other qualitative techniques: contextual research and testing
Overview
“You will learn about other qualitative techniques to study users, such as contextual research or testing .”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: Other qualitative techniques: contextual research and testing, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“Other qualitative techniques: contextual research and testing In this lesson we will know other qualitative methods, such as contextual research or "testing". I will also tell you why I do not recommend that you use "focus group". Let's see. 1. CONTEXTUAL OBSERVATION In contextual observation, the user is interviewed and observed in its real context, and not in a usability lab or in an artificial context. It is basically about accompanying the user and observe how you interact with products and services. Its purpose is to obtain real information so as not to use preconceptions and design fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
-
Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
- 99% positive reviews (463)
- 12,019 students
- 32 lessons (4h 16m)
- 53 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
