Digital Product Design with Lean and UX
Other qualitative techniques: contextual research and testing
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: Other qualitative techniques: contextual research and testing
Overview
“You will learn about other qualitative techniques to study users, such as contextual research or testing .”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: Other qualitative techniques: contextual research and testing, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“This lesson will delve into various qualitative methods. such as contextual research and testing. I'll also discuss why I advise against using Focus Groups. Let's explore this topic further together. Contextual observation is a qualitative method where the user is interviewed and observed in their real context rather than in a usability lab or artificial environment. Basically. it's about accompanying the user and observing how they interact with products and services. The goal is to obtain real information to avoid working on preconceptions that would make us design for what we think exist...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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