Digital Product Design with Lean and UX
Interviews: qualitative research
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: Interviews: qualitative research
Overview
“In this lesson you will see interviews, the most important qualitative tool for researching users.”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: Interviews: qualitative research, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“Interviews: qualitative research Now we will see the interviews, the best qualitative tool to investigate users. Let's see. INTERVIEWS This tool helps us to identify in an excellent way the needs of users. To conduct effective interviews, we need to have empathy, social skills and, above all, improvisation. And although we will work with a script, sometimes we need to dig deeper into the answer by improvising. When conducting an interview We will consider three types of interviewees. On the one hand we will have the users, the possible users or to the clients of the company that hired us. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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