Digital Product Design with Lean and UX
User person
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: User person
Overview
“In this lesson I will teach you what a user persona , one of the most useful tools when it comes to empathizing with users.”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: User person, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“The User Persona is an invaluable tool for understanding users. I'll guide you on how to create Let's dive into the process and explore the steps involved in crafting it. User personas. sometimes referred to as dry personas within our studio environment. represent hypothetical user types for a product or service. They aid in validating design choices by providing insights into different kinds of users might interact with the final output. In crafting them. we'll use behavioral patterns identified through our research as a foundation. These personas will help us define our product's traits. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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