Digital Product Design with Lean and UX
User person
A course by Óscar SP (Elastic Heads) , UX and Product Designer
About the video: User person
Overview
“In this lesson I will teach you what a user persona , one of the most useful tools when it comes to empathizing with users.”
In this video lesson Óscar SP (Elastic Heads) addresses the topic: User person, which is part of the Domestika online course: Digital Product Design with Lean and UX. Learn the key steps to creating and validating real-world products through user-focused design.
Partial transcription of the video
“User person The "user persona" is a useful tool to empathize with users. I will teach you to do it in an agile way. Let's see. 1. USER PERSON The "user person" or person to dry, as we say in the study, are archetypes that represent to users of a product or service and that serve to validate each design decision. To do them we will base ourselves on behavior patterns that we identify in the investigation and they will help us define the characteristics of the product, always from the user-centered design approach. We will use them constantly when making decisions, offering early validation. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Product Design with Lean and UX
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Category
Web & App Design -
Areas
Digital Design, Mobile Design, UX / UI, Web Design
Óscar SP (Elastic Heads)
A course by Óscar SP (Elastic Heads)
Óscar SP makes websites and apps that are easy to use and meet company goals. He specializes in user research and agile methodologies. A certified OKR Champion, Óscar masters a methodology that combines the objectives of the company and its employees.
Before opening his own studio and dedicating himself to user experience, he worked as an art director and designer in advertising and design studios like Neolabels, Keaton, or SrBurns.
He has designed and improved digital products for clients like Iberia, Randstad, Kymco, Universidad Europea, Ecoalf, and Metrovacesa.
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- 32 lessons (4h 16m)
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- Audio: Spanish
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- Level: Beginner
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