Animated Branding Design in 2D and 3D
3D Design: Lighting and Shading
A course by Martin Ferdkin , Graphic Designer, 2D/3D Animator, and Creative Director
Joined January 2020
About the video: 3D Design: Lighting and Shading
Overview
“Now I will teach you how to prepare the render engine. For this, we will create the lighting of the scene and generate materials with special textures for each piece. ”
In this video lesson Martin Ferdkin addresses the topic: 3D Design: Lighting and Shading, which is part of the Domestika online course: Animated Branding Design in 2D and 3D. Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D.
Partial transcription of the video
“3D design: lighting and shading We are going to set the render engine, generate materials and textures for our models and generate the lighting of the scene. Now we are going to set the render engine, we are going to add materials and textures to the modeling and we are going to generate the lighting of the scene. This procedure is commonly called by its English name, which is "lighting and shading". There are various render engines on the market, in this case I will be working with Redshift. Let's set the general "output". It is important that we consult at what size and at what "frame rat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Animated Branding Design in 2D and 3D
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere, Cinema 4D -
Areas
2D Animation, 3D, 3D Animation, Animation, Branding & Identity, Graphic Design

Martin Ferdkin
A course by Martin Ferdkin
Martin Ferdkin holds a degree in graphic design from the University of Buenos Aires (UBA) and is knowledgeable in other related fields including corporate identity, marketing, animation, post-production, illustration, and photography. He also has more than 15 years of experience working on Main Titles and Branding projects for TV.
Throughout his career, he has had the opportunity to work with major international TV channels including Fox, Discovery, Sony, and Natgeo. He also shares his wealth of knowledge on design, visual identity, and motion graphics with university students by participating in teaching activities at the UBA and other schools.
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