Animated Branding Design in 2D and 3D

Investigation

A course by Martin Ferdkin , Graphic Designer, 2D/3D Animator, and Creative Director

97% positive reviews (36)

938 students

Audio: Spanish

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About the video: Investigation

Overview

“We will analyze the competition and the sector of our client. We will review past projects and review how internal teams and/or design studios have worked, both concepts and graphic guidelines.”

In this video lesson Martin Ferdkin addresses the topic: Investigation, which is part of the Domestika online course: Animated Branding Design in 2D and 3D. Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D.

Partial transcription of the video

“Investigation We will carry out an investigation on the item and how competitors communicate. We are going to analyze the branding and IDs of some channels belonging to the heading of our project. I love these three channels because of how they are designed and animated, for their strong connection with the concepts they communicate and with the personality of each channel. The first is the current identity of the National Geographic Channel, developed by the Gretel studio in New York. For me, it has simple and very powerful decisions. For starters, take up the spirit of the magazine with h...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Animated Branding Design in 2D and 3D

Level: Beginner
97% positive reviews (36)
938 students
4 units
19 lessons (3h 41m)
6 downloads

Category
3D & Animation
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere, Cinema 4D
Areas
2D Animation, 3D, 3D Animation, Animation, Branding & Identity, Graphic Design

Martin Ferdkin

A course by Martin Ferdkin

Teacher Plus

Graphic Designer, 2D/3D Animator, and Creative Director

Martin Ferdkin holds a degree in graphic design from the University of Buenos Aires (UBA) and is knowledgeable in other related fields including corporate identity, marketing, animation, post-production, illustration, and photography. He also has more than 15 years of experience working on Main Titles and Branding projects for TV.

Throughout his career, he has had the opportunity to work with major international TV channels including Fox, Discovery, Sony, and Natgeo. He also shares his wealth of knowledge on design, visual identity, and motion graphics with university students by participating in teaching activities at the UBA and other schools.