Animated Branding Design in 2D and 3D

A course by Martin Ferdkin , Graphic Designer, 2D/3D Animator, and Creative Director

Graphic Designer, 2D/3D Animator, and Creative Director. Buenos Aires, Argentina.
Joined January 2020

Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D

  • Spanish with subtitles in English
  • 97% positive reviews (34)
  • 795 students

Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D

A course by Martin Ferdkin

Capturing a brand's personality is a key part of designing its visual identity, but the ability to bring your vision and style to each project is what sets you apart from the rest in the eyes of the client. Graphic designer and 2D/3D animation specialist Martin Ferdkin, who has worked for major TV channels like Fox and Discovery, teaches you how to find the perfect balance between the two in your work.

In this course, learn how to professionally approach a branding project involving a set of three animated pieces. Discover techniques to help you capture and convey a brand's essence through visual language and consistently deliver high-quality creative proposals.

Read more ↓

What will you learn in this online course?

19 lessons & 23 downloads

Essential Attributes
10 minutes, 59 seconds
Investigation
8 minutes, 37 seconds
Planning
6 minutes, 38 seconds
Search for Footage and Photos
11 minutes, 26 seconds
Design Proposal
8 minutes, 50 seconds
Spanish with subtitles in English
  • 97% positive reviews (34)
  • 795 students
  • 19 lessons (3h 41m)
  • 23 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Design a set of three animated visual identity pieces for a TV channel.

Projects by course students

Who is this online course for?

Motion graphics professional or anybody with basic knowledge of image editing and animation who wants to combine both disciplines to convey a brand's visual identity.

Requirements and materials

To take this course, you need basic notions of graphic design and animation, and intermediate proficiency with Adobe Illustrator 2019, Photoshop, Premiere 2019, After Effects 2019, and Cinema 4D R19.

The only materials needed for this course are a computer with all the above-mentioned programs.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.


Reviews

795 Students
34 Reviews
97% Positive ratings

Martin Ferdkin

A course by Martin Ferdkin

Teacher Plus
Graphic Designer, 2D/3D Animator, and Creative Director

Martin Ferdkin holds a degree in graphic design from the University of Buenos Aires (UBA) and is knowledgeable in other related fields including corporate identity, marketing, animation, post-production, illustration, and photography. He also has more than 15 years of experience working on Main Titles and Branding projects for TV.

Throughout his career, he has had the opportunity to work with major international TV channels including Fox, Discovery, Sony, and Natgeo. He also shares his wealth of knowledge on design, visual identity, and motion graphics with university students by participating in teaching activities at the UBA and other schools.


Content

  • U1

    Introduction

    • Introduction
    • Influences
  • U2

    The DNA

    • Essential Attributes
    • Investigation
    • Planning
    • Conceptual and Graphic Starting Point
  • U3

    Designing

    • Search for Footage and Photos
    • Design Proposal
    • 3D Design: Modeling
    • 3D Design: Lighting and Shading
    • Final Storyboards
  • U4

    Animating

    • Prepare Files for Animation
    • Search for Music and Sound References
    • 3D and 2D Tracking: Parts I, II and III
    • 3D Animation: Parts I, II and III
    • Composition and 2D Animation: Parts I, II and III 1
    • Composition and 2D Animation: Parts I, II and III 2
    • Composition and 2D Animation: Parts I, II and III 3
    • Bonus Track and Bumper logo
  • FP

    Final project

    • Animated Branding Design in 2D and 3D

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Animated Branding Design in 2D and 3D. 3D, and Animation course by Martin Ferdkin

Animated Branding Design in 2D and 3D

A course by Martin Ferdkin
Graphic Designer, 2D/3D Animator, and Creative Director. Buenos Aires, Argentina.
Joined January 2020
  • 97% positive reviews (34)
  • 795 students