Animated Branding Design in 2D and 3D
A course by Martin FerdkinGraphic Designer, 2D/3D Animator, and Creative Director
A course by Martin Ferdkin, Graphic Designer, 2D/3D Animator, and Creative Director
Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D
Capturing a brand's personality is a key part of designing its visual identity, but the ability to bring your vision and style to each project is what sets you apart from the rest in the eyes of the client. Graphic designer and 2D/3D animation specialist Martin Ferdkin, who has worked for major TV channels like Fox and Discovery, teaches you how to find the perfect balance between the two in your work.
In this course, learn how to professionally approach a branding project involving a set of three animated pieces. Discover techniques to help you capture and convey a brand's essence through visual language and consistently deliver high-quality creative proposals.
What will you learn in this online course?
19 lessons & 23 downloads
Essential Attributes
10 minutes, 59 seconds
Investigation
8 minutes, 37 seconds
Planning
6 minutes, 38 seconds
Conceptual and Graphic Starting Point
15 minutes, 55 seconds
Search for Footage and Photos
11 minutes, 26 seconds
Design Proposal
8 minutes, 50 seconds
What's included in this course?
Start the course by getting to know your teacher Martin, who tells you about how he got started in the world of design and what motivates him as a professional designer. He also talks about where he draws inspiration from when defining the concept for a visual branding project.
In the next unit, take an in-depth look at your project. First, analyze the brand's defining characteristics as compared to the competition. Then, break down your project into tasks and set a deadline for each one. Finally, create a mood board and draw a mind map to highlight key ideas and develop concepts.
Once you've outlined your project, focus on the specific needs of the individual pieces and search for stocks photos and videos for each. Create vector illustrations that embody the brand's defining characteristics and then transform them into 3D models experimenting with different materials, textures, and lighting techniques.
Now it's time to bring your project to life using 2D and 3D animation. Learn how to prepare your files and add music and sounds effects. And to give your project a more professional look, Martin shows you how to work with video tracking, stabilization, and animation curves in Cinema 4D and After Effects.
Recommended software & tools for this course
What is this course's project?
Design a set of three animated visual identity pieces for a TV channel.
Projects by course students
Who is this online course for?
Motion graphics professional or anybody with basic knowledge of image editing and animation who wants to combine both disciplines to convey a brand's visual identity.
Requirements and materials
To take this course, you need basic notions of graphic design and animation, and intermediate proficiency with Adobe Illustrator 2019, Photoshop, Premiere 2019, After Effects 2019, and Cinema 4D R19.
The only materials needed for this course are a computer with all the above-mentioned programs.
Reviews
- 1 year ago
El curso es excelente, completo y profesional lo recomiendo
- 2 years ago
buen curso
- 2 years ago
Bueno
- 2 years ago
Muy buen curso
- 3 years ago
Ce cours parcours entièrement tout le processus créatif. vraiment super. Bonne maitrise du sujet. Ce fut un régal
Throughout his career, he has had the opportunity to work with major international TV channels including Fox, Discovery, Sony, and Natgeo. He also shares his wealth of knowledge on design, visual identity, and motion graphics with university students by participating in teaching activities at the UBA and other schools.
Content
- U1
Introduction
- Introduction
- Influences
- U2
The DNA
- Essential Attributes
- Investigation
- Planning
- Conceptual and Graphic Starting Point
- U3
Designing
- Search for Footage and Photos
- Design Proposal
- 3D Design: Modeling
- 3D Design: Lighting and Shading
- Final Storyboards
- U4
Animating
- Prepare Files for Animation
- Search for Music and Sound References
- 3D and 2D Tracking: Parts I, II and III
- 3D Animation: Parts I, II and III
- Composition and 2D Animation: Parts I, II and III 1
- Composition and 2D Animation: Parts I, II and III 2
- Composition and 2D Animation: Parts I, II and III 3
- Bonus Track and Bumper logo
- FP
Final project
- Animated Branding Design in 2D and 3D
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
Animated branding uses 2D and 3D animation to craft dynamic visual identities, especially for TV channels and audiovisual platforms. It conveys brand personality through motion graphics, animated titles, bumpers, and IDs.
This is an intermediate-level course; basic graphic design skills and familiarity with tools like After Effects or Cinema 4D are recommended to get the most out of it.
You’ll learn how to plan and execute animated branding projects, blend 2D and 3D techniques, analyze briefs, create mood boards, develop brand manuals, and deliver professional client presentations.
You’ll need access to design and animation software like Adobe After Effects, Cinema 4D, and project management tools like Google Sheets or ClickUp, plus image libraries such as Unsplash.
The course teaches how to merge 2D animation and 3D modeling to create striking visual identities—from crafting 3D logos to composing renders integrated with graphic elements in After Effects.
Yes, the course is designed to help you turn academic or creative projects into polished professional proposals ready for client presentations or your portfolio.
It covers everything from interpreting briefs, planning tasks with digital tools, flexible scheduling, assigning roles, tracking progress, to managing client feedback.