Animated Branding Design in 2D and 3D

Overview

“In this lesson, we will review the brief and brand attributes with which we will work. We will break down the information provided by the client point by point to keep it in mind when developing our parts. ”

In this video lesson Martin Ferdkin addresses the topic: Essential Attributes, which is part of the Domestika online course: Animated Branding Design in 2D and 3D. Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D.

Partial transcription of the video

“Essential attributes It all starts with an order from a client, ordering parts with certain characteristics. We are going to receive a document called brief with the order and also a brand manual with all the elements of the client's identity. Now we are going to analyze it in depth. BRIEF IDS This request will be summarized in a document which is commonly called brief and where some aspects of identity will be explained to us, the context of the project and the needs they have. In this case they are asking us for ID, but the possibilities can be multiple. For example, they may ask us for t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Animated Branding Design in 2D and 3D

• Level: Beginner
• 97% positive reviews (36)
• 938 students
• 4 units
• 19 lessons (3h 41m)
• 6 downloads

• Category

  3D & Animation

• Software

  Adobe After Effects, Adobe Illustrator, Adobe Premiere, Cinema 4D

• Areas

  2D Animation, 3D, 3D Animation, Animation, Branding & Identity, Graphic Design