Animated Branding Design in 2D and 3D

Conceptual and Graphic Starting Point

A course by Martin Ferdkin , Graphic Designer, 2D/3D Animator, and Creative Director

97% positive reviews (36)

938 students

Audio: Spanish

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About the video: Conceptual and Graphic Starting Point

Overview

“In this lesson, I will show you how to use the mind mapping technique to create concepts that enrich our proposals. Then, we will look for reference images to represent the visual path, generating mood boards.”

In this video lesson Martin Ferdkin addresses the topic: Conceptual and Graphic Starting Point, which is part of the Domestika online course: Animated Branding Design in 2D and 3D. Capture the essence of a brand by designing and animating its visual identity with After Effects and Cinema 4D.

Partial transcription of the video

“Conceptual and graphic starting point Based on the brief, we will generate a general concept and three sub-concepts for IDs. To start generating ID concepts, I separated a clipping of the most important elements of the brief and the style guide. Formal matters such as the brand, the colors, the "layouts", the characteristic diagonal, the way of coloring the images, as well as the conceptual part of the channel, the attributes of the brand, curious, brave and visionary, and the concept of "Adventure dares more". In addition, you also have to keep in mind the shows of the channel, that will a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Animated Branding Design in 2D and 3D

Level: Beginner
97% positive reviews (36)
938 students
4 units
19 lessons (3h 41m)
6 downloads

Category
3D & Animation
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere, Cinema 4D
Areas
2D Animation, 3D, 3D Animation, Animation, Branding & Identity, Graphic Design

Martin Ferdkin

A course by Martin Ferdkin

Teacher Plus

Graphic Designer, 2D/3D Animator, and Creative Director

Martin Ferdkin holds a degree in graphic design from the University of Buenos Aires (UBA) and is knowledgeable in other related fields including corporate identity, marketing, animation, post-production, illustration, and photography. He also has more than 15 years of experience working on Main Titles and Branding projects for TV.

Throughout his career, he has had the opportunity to work with major international TV channels including Fox, Discovery, Sony, and Natgeo. He also shares his wealth of knowledge on design, visual identity, and motion graphics with university students by participating in teaching activities at the UBA and other schools.