Techniques for Developing your Creativity
Alternative uses
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Alternative uses
Overview
“In this lesson we will see what are the functional properties that make an object what it is. We will do an exercise that will help us assign alternative functions to what they really are.”
In this video lesson Silvia Ferpal addresses the topic: Alternative uses, which is part of the Domestika online course: Techniques for Developing your Creativity. Start your artistic, visual, and conceptual exploration and learn how to generate and implement ideas.
Partial transcription of the video
“Alternative uses In this lesson we will think about what uses we could give to our notebook and we will build a lot of ideas from that. For that we will think about what properties a notebook has and what makes a notebook a notebook. For example, a notebook has sequence, it has sheets, sometimes it has a plot, it has some properties that make it a notebook, however, if we alter one of those properties, maybe it is no longer a notebook. In this lesson we will do some exercises that work on the change of ownership, you will see how they give us much more creative ideas. I would like to tell y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Techniques for Developing your Creativity
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Category
Design -
Areas
Creativity, Design, Fine Arts, Graphic Design, Sketchbook
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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- Level: Beginner
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