Techniques for Developing your Creativity
Defining an objective
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Defining an objective
Overview
“In this lesson we will choose an objective for our user and I am going to give you a structure to help you create a notebook with that person in mind. The objective we choose will guide us throughout the course. ”
In this video lesson Silvia Ferpal addresses the topic: Defining an objective, which is part of the Domestika online course: Techniques for Developing your Creativity. Start your artistic, visual, and conceptual exploration and learn how to generate and implement ideas.
Partial transcription of the video
“Defining an objective You already know your username. You know what things he likes to do, what things he doesn't like to do, what are your favorite objects. The time has come to define a goal. Why will we make this notebook? How do we want to help you or how do we think you will use it? You already know that having restrictions will make us generate many more ideas and to have that series of obstacles it will make us shape our project better. On the road map I'm doing if you remember, I'll make a notebook for my roommate, whose name is Alberto, and I have stood out on his personality, that...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Techniques for Developing your Creativity
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Category
Design -
Areas
Creativity, Design, Fine Arts, Graphic Design, Sketchbook
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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- 15 lessons (2h 21m)
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- Audio: Spanish, English
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- Level: Beginner
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