Techniques for Developing your Creativity
Ideas and inventions
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Ideas and inventions
Overview
“In this lesson I will tell you how I collected ideas for my project, what paths I could have taken and how I organized them to be able to choose the most valuable ones. I will also show you photos and documents of the whole process and how other authors generate ideas. I will also tell you about some exhibitions that have influenced the history of design.”
In this video lesson Silvia Ferpal addresses the topic: Ideas and inventions, which is part of the Domestika online course: Techniques for Developing your Creativity. Start your artistic, visual, and conceptual exploration and learn how to generate and implement ideas.
Partial transcription of the video
“Ideas and inventions I would like to start by talking about invention. The invention employs a very simple technique, which is to relate what we know. In the previous unit, we have already seen what it is that we know. Now is the time to combine those things and make ideas come from there. And the opposite also happens, we cannot relate things we do not know. Bruno Munari said, we cannot associate a crystal with a "flubber" or any word made up because it doesn't exist. Sometimes we think that children have a lot of fantasy, and of course they have it, but what happens is that relationships ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Techniques for Developing your Creativity
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Category
Design -
Areas
Creativity, Design, Fine Arts, Graphic Design, Sketchbook
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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- 15 lessons (2h 21m)
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- Level: Beginner
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