Techniques for Developing your Creativity
Me: reference tree and mood board
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Me: reference tree and mood board
Overview
“In this lesson I will talk about how your background and references influence what you do. I'll show you how you can build a reference tree and an mood board .”
In this video lesson Silvia Ferpal addresses the topic: Me: reference tree and mood board, which is part of the Domestika online course: Techniques for Developing your Creativity. Start your artistic, visual, and conceptual exploration and learn how to generate and implement ideas.
Partial transcription of the video
“Me: reference tree and mood board Before we start creating, it is good to know our style and our references. Most likely, when we go to do something, we are not creating anything new, rather it is a mixture of the things that we have in our imaginary. In fact, they say that artists and designers we are the ones who collect the best references. To understand what your style is and what your references are, I will propose two exercises. The first of these exercises is a tree of references. The idea of this exercise is that you map which are the designers, the artists, the inventors that inter...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Techniques for Developing your Creativity
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Category
Design -
Areas
Creativity, Design, Fine Arts, Graphic Design, Sketchbook
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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- Level: Beginner
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