Techniques for Developing your Creativity
Environment: selfless search
A course by Silvia Ferpal , Designer and Visual Artist
About the video: Environment: selfless search
Overview
“In this lesson we will see the environment that surrounds us and we will look at the details. We will also see that many images can help us to represent a concept.”
In this video lesson Silvia Ferpal addresses the topic: Environment: selfless search, which is part of the Domestika online course: Techniques for Developing your Creativity. Start your artistic, visual, and conceptual exploration and learn how to generate and implement ideas.
Partial transcription of the video
“In this lesson. our aim is to concentrate on everything surrounding us. from the entirety to the individual components. Take a tree. for instance. Our perception shifts significantly when we examine its branches at its leaves or the trunk. Who planted it? How long has it stood there? Or if we view it as a color map. What is its texture? What does it smell like? These questions deepen our understanding and perception. Creativity arises from seeing things from many different angles. As you can see. there are infinite angles. A good observer also tries not to judge what they see. but rather re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Techniques for Developing your Creativity
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Category
Design -
Areas
Creativity, Design, Fine Arts, Graphic Design, Sketchbook
Silvia Ferpal
A course by Silvia Ferpal
Silvia Fernández Palomar, better known as Silvia Ferpal, walks the line between art and design in her work. In 2019, she won the Spanish National Design Award in the youth category thanks to her unique approach to design that blends traditional disciplines with more contemporary forms of expression. She currently works as a freelance designer and teaches design at the IED art school.
She has collaborated on projects for Ogilvy & Mather, Paseo, Designit Madrid, Designit New York, and, more notably, on a design project for the Royal Spanish Academy which led her to live in Rome for the duration of it. Her client list includes Harvard, Bloomberg, Inditex, and Leroy Merlin; she also designed the official typography for the City of Madrid. Her work has been published by other major companies such as Corraini and Santillana.
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