How to Create Your Own Digital Media Plan

When, how, and how much to invest? Foncho Ramírez-Corzo shares key tips on how to develop a successful plan

Foncho Ramírez-Corzo (@cholutions) is a Digital Marketing and Google Adwords professional, with over 18 years of experience with global brands, startups, and publicity agencies in Europe, the US, and Latin America. One of the things he’s most passionate about in his job is guiding independent professionals and small businesses through the development of digital communication strategies.

Today's challenge

Every day, more than 4 billion people connect to the internet: that is the current digital market and, as you can imagine, achieving a useful, effective, and optimal brand position is a challenge that requires basic knowledge about the behavior, segmentation, and trends of each of these users.

Foncho shares his tips for developing a media plan that will give the results you are looking for from your advertising investment.

Simple tips to develop your plan

Foncho recommends that you consider the following five points before thinking about investing:

Who is your client?

Before starting, it is essential that you identify your target audience with demographic, psychographic, and behavioral analysis on the internet in order to target it.

The target page

Another essential point is that you must be clear about the platform to which each of your ads will refer users to from the start.

Do you have it ready? Is the design the one you want your public to see? If at this moment thousands of people entered that site, would they find the image, infrastructure, and operation you want to present your brand with? If not, take care of this point and leave your advertising plans for another stage.

Make the goal achievable

Don't seek to embrace what you can't. If you are a small or medium sized company, it is recommended that you limit yourself to the four basic platforms that can be operated by brands at that time of development:

- Facebook Ads
- Google Ads
- Adwords
- YouTube Ads

Focus on objectives

Once you have the platforms defined, you must be clear about why you want to advertise. What are the specific messages you want to position among each of the audiences you have chosen to target? Answering that question will allow you to focus on how to position yourself on each platform according to your specific objectives.

Budget Allocation

How much to invest in each platform? That will depend on each of your specific objectives, and on your analysis of what each one offers you. The better your research into the possibilities of each investment, the better you’re likely to earn. Make the changes and optimizations that your research suggests.

If you want to learn in detail how to target audiences, measure results of digital advertising platforms, and make projections, as well as allocate budgets and make adjustments to them, sign up for the course Development of a Digital Media Plan and learn from zero how to organize your investment in Google Ads and social media.

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