The Expert: Sagi Haviv

Graphic designer Sagi Haviv shares his opinion on some of the planet's most recognizable television logos

The Israeli designer Sagi Haviv (@sagi), partner of the New York design studio Chermayeff & Geismar & Haviv, has specialized in logos throughout his career. He is responsible for the visual identities of huge brands and institutions such as the US Open, Harvard University Press, Conservación Internacional, and Hitco Entertainment, and is considered a prodigy in the world of design.

In the first edition of Domestika's The Expert, Sagi Haviv uses his experience and critical vision to analyze the biggest logos in Spain and Latin America, from Venezuela's Venevision, Spain's Antena 3, and Brazil's Rede Globo among others.

Want to understand the strengths and weaknesses Haviv's expert eye picks out?

Find out in the video below:

If you liked hearing Sagi Haviv analysis, you can always learn the basic principles of logo design and discover your personal identity as a designer on his online course Logo Design: From Concept to Presentation.

You may be interested in:

- Creation of an Original Logo from Scratch, a course by Tatabi Studio
- Typography and Branding: Design an Iconic Logo, course by Quique Ollervides
- Branding and Identity: Construction and Development of a Brand, a course by Saffron