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    Free Download: Blank Brief for Character Illustration Projects

    Latest blog post

    Free Download: Blank Brief for Character Illustration Projects

    Download a brief template to gather key information about a brand, understand its goals, and create illustrated characters that align with its visual identity. An illustrated character for a design project isn’t just a pretty or cute figure. It can represent a brand’s personality, connect with a specific audience, visually explain a service, support a campaign, or become another element of a comprehensive brand identity system. This downloadable brief is a tool designed to gather key information before you pick up a pencil. Its purpose is simple: to move from a general idea of “a character for the brand” to a much more specific and well-founded creative direction.

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Dawn Gosling

Dawn Gosling

@dawnie_g

Bangkok, Thailand

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    Carmen García de Mora Carmen García de Mora @carmengarciademora Diseñadora de tejidos y prendas de punto Madrid, Spain
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    44,333
    • Fashion Design
    • Arts & Crafts
    • Curso online de Colorwork. Arts, Crafts, Fine Arts, and Fashion Design project by Carmen García de Mora - 09.23.2023
    • Ebook Points and Stitches, between Dawn and Dusk. Arts, Crafts, Pattern Design, Fashion Design, Embroidery, and Fiber Arts project by Carmen García de Mora - 04.19.2023
    • Raíces II. Design, Costume Design, Arts, and Crafts project by Carmen García de Mora - 03.29.2022
    • Jersey infantil tejido a mano. Accessory Design, Fashion Design, Fiber Arts, DIY, and Knitting project by Carmen García de Mora - 12.27.2021
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    Elena Ciarrocchi Elena Ciarrocchi @elenaciarrocchi Ricamatrice Porto San Giorgio, Italy
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    8,326
    • Arts & Crafts
    • APE. Arts, and Crafts project by Elena Ciarrocchi - 03.09.2022
    • SACRED HEART. Traditional illustration, and Embroidery project by Elena Ciarrocchi - 12.26.2021
    • Giacca militare. Arts, and Crafts project by Elena Ciarrocchi - 09.30.2021
    • CUORE SACRO. Arts, and Crafts project by Elena Ciarrocchi - 09.30.2021
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    Jelena Saveljeva Jelena Saveljeva @ricamoaltamoda Tortoreto Lido, Italy
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    3,416
    • Photography
    • Film, Video & TV
    • Ricami Lesage. Fashion Design, and Embroidery project by Jelena Saveljeva - 09.12.2022
    • Accessori ricamati. Fashion Design, and Embroidery project by Jelena Saveljeva - 09.12.2022
    • Uno dei progetti dal corso professionale per le ricamatrici "Professione - Ricamo D'arte". Fashion Design, and Embroidery project by Jelena Saveljeva - 09.12.2022
    • Ricamo tridimensionale che ho dedicato al problema degli incendi nelle foreste. Arts, Crafts, Fashion Design, and Embroidery project by Jelena Saveljeva - 09.12.2022
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    Aynsley Grealis Aynsley Grealis @knottedneon Toronto, Canada
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    345
      • Deviled Egg Bag and More. Crochet project by Aynsley Grealis - 05.23.2025
      • Crochet Oyster Bag. Crochet project by Aynsley Grealis - 05.13.2025
      • Melted Ice Cream Bag. Crochet project by Aynsley Grealis - 05.13.2025
      • Pizza Rat Crochet Bag. Crochet project by Aynsley Grealis - 05.13.2025
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      Stone Knits Stone Knits @charlottestone Zürich, Switzerland
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      14,727
        • Magic Toadstool socks. Accessory Design, Arts, Crafts, and Knitting project by Stone Knits - 12.28.2016
        • Herding Cats socks. Accessory Design, Arts, Crafts, and Knitting project by Stone Knits - 04.27.2023
        • Berry Special socks. Design, Arts, Crafts, and Knitting project by Stone Knits - 04.27.2023
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        Sonal Nathwani Sonal Nathwani @sonal_nathwani Artist Vienna, Austria
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        7,942
        • Art Direction
        • Acrylic Painting
        • Spring bouquet in the studio. Painting, Sketching, and Acrylic Painting project by Sonal Nathwani - 05.11.2023
        • Bespoke painting on Paperblank Journal. Painting, and Acrylic Painting project by Sonal Nathwani - 05.11.2023
        • Commissioned floral painting for fabric  . Painting, and Acrylic Painting project by Sonal Nathwani - 05.10.2023
        • Large commissioned painting. Fine Arts, Painting, and Acrylic Painting project by Sonal Nathwani - 05.10.2023
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        Selina Sanders Selina Sanders @selina_sanders Altadena, United States
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        7,550
        • Design
        • Branding & Identity
        • The Three Bow Blouse.  project by Selina Sanders - 12.05.2023
        • Balloon Sleeve Top Upcycled from a Tea Towel and Vintage Quilt. Design, Fashion Design, Sewing, and Upcycling project by Selina Sanders - 08.09.2022
        • Tea Towels + Blankets  Made into Jumpsuits . Design, Fashion Design, Sewing, and Upcycling project by Selina Sanders - 08.09.2022
        • Yoyo Quilt Upcyle . Design, Fashion Design, Sewing, and Upcycling project by Selina Sanders - 08.09.2022
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        Claire de Waard Claire de Waard @claire_de_waard London, United Kingdom
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        3,652
        • Arts & Crafts
        • Embroidery
        • Embroidered beetles. Accessory Design, Arts, Crafts, Jewelry Design, and Embroidery project by Claire de Waard - 06.27.2022
        • Days of Cilaos lace headpiece. Costume Design, Arts, Crafts, and Embroidery project by Claire de Waard - 06.27.2022
        • Cut-out 'lace' top. Arts, Crafts, and Embroidery project by Claire de Waard - 06.27.2022
        • Lace top with beaded brush strokes.. Arts, Crafts, Embroidery, and Sewing project by Claire de Waard - 06.20.2022
      • Teacher Plus
        Amanda de Beaufort Amanda de Beaufort @dyekween Botanical Dyer Maplewood, United States
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        9,296
        • Design
        • Branding & Identity
        • The World of Botanical Dyeing. Fiber Arts, Textile Dyeing, and Textile Printing project by Amanda de Beaufort - 03.25.2022
        • Floral Printing on Cotton Baby Basics. Arts, and Crafts project by Amanda de Beaufort - 12.15.2022
        • Cashmere & Wool Knit Hats. Arts, Crafts, Fashion Design, Textile Dyeing, Textile Printing, and Textile Design project by Amanda de Beaufort - 12.16.2022
        • Table Linens Dyed with Plants (Cotton & Linen). Arts, Crafts, Textile Dyeing, and Textile Printing project by Amanda de Beaufort - 12.16.2022
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        Lucrezia Moro Lucrezia Moro @lucrezia_moro Maccarese, Italy
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        5,227
          • Schede campione tinture naturali. Arts, Crafts, DIY, and Textile Dyeing project by Lucrezia Moro - 10.20.2021
          • /flavonoids. Arts, Crafts, and Textile Dyeing project by Lucrezia Moro - 09.15.2021
          • /color extraction process (fresh self-foraged Cota Tinctoria and homemade copper mordant) . Arts, Crafts, and Textile Dyeing project by Lucrezia Moro - 09.15.2021
          • /bundle-dye. Arts, Crafts, and Textile Dyeing project by Lucrezia Moro - 09.15.2021
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          Talisa May Talisa May @bossstitch Embroidery Artist London, United Kingdom
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          2,303
          • Arts & Crafts
          • Embroidery
          • Goldwork Embroidered Beetle on Velvet. Embroidery, and Fiber Arts project by Talisa May - 09.16.2022
          • Goldwork Dragonfly. Arts, Crafts, Embroidery, Sewing, and Fiber Arts project by Talisa May - 05.22.2022
          • White Admiral Butterfly. Arts, Crafts, Embroidery, Sewing, and Fiber Arts project by Talisa May - 05.22.2022
          • Morpho Butterfly . Arts, Crafts, Embroidery, Sewing, and Fiber Arts project by Talisa May - 05.22.2022
        • Teacher Plus
          Camille Labarre Camille Labarre @camillelabarre Freelance Fabricator New York, United States
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          7,564
          • Design
          • Art Direction
          • Little Lungs. Advertising, 3D, Animation, Painting, 3D Animation, and 3D Modeling project by Camille Labarre - 09.12.2020
          • QuikTrip. Advertising, Arts, Crafts, Graphic Design, Logo Design, and Embroidery project by Camille Labarre - 10.14.2020
          • Condé Nast. Advertising, and Paper Craft project by Camille Labarre - 10.18.2019
          • Honda. Advertising, Animation, Paper Craft, 2D Animation, and 3D Animation project by Camille Labarre - 08.18.2019
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          Molla Mills Molla Mills @molla_mills Helsinki, Finland
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          29,133
          • Design
          • Product Design
          • My project in Crochet Pattern Design: Find Your Signature Style course. Accessory Design, Pattern Design, Fiber Arts, DIY, and Crochet project by Molla Mills - 09.27.2021
          • Virkkuri 5, kuosikirja. Crochet in & out. Nemo Kustannus, 2018. . Design, Arts, Crafts, Pattern Design, Sewing, DIY, and Crochet project by Molla Mills - 07.12.2021
          • Virkkuri 4, kurittomat kuosit. Book 4, Nemo Kustannus 2017.. Design, Arts, Crafts, Pattern Design, Creativity, Sewing, Interior Decoration, DIY, and Crochet project by Molla Mills - 07.12.2021
          • Virkkuri 3, virkkuutöitä kovaan käyttöön. Crochetterie, book 3. Nemo Kustannus 2015. . Design, Accessory Design, Arts, Crafts, Sewing, Decoration, DIY, and Crochet project by Molla Mills - 07.12.2021
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          Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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          85,966
            • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
            • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
            • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
            • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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            Nuria Picos Rodríguez Nuria Picos Rodríguez @nuria_picos Bordadora y diseñadora de patrones y kits de bordado Barcelona, Spain
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            2,754
            • Arts & Crafts
            • Embroidery
            • Royal School of Needlework. Design, and Embroidery project by Nuria Picos Rodríguez - 11.15.2022
            • Embroidered diary. Design, Creativity, and Embroidery project by Nuria Picos Rodríguez - 11.15.2022
            • Revista Les broderies de Marie. Design, and Embroidery project by Nuria Picos Rodríguez - 11.15.2022
            • Hooks. Design, Embroidery, and DIY project by Nuria Picos Rodríguez - 11.15.2022
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            Anna Hultin Anna Hultin @olandercoembroidery Denver, United States
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            1,990
            • Embroidery
            • Drawing
            • Mt. Rainier. Embroidery project by Anna Hultin - 03.26.2023
            • Embroidered Vintage Seed Packet Botanical Illustration. Embroidery project by Anna Hultin - 03.26.2023
            • Fiber Landscapes. Embroidery, and Fiber Arts project by Anna Hultin - 03.26.2023
            • Pressed Plant Embroidery. Embroidery project by Anna Hultin - 03.26.2023
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            Emma Block Emma Block @emma_block London, United Kingdom
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            19,920
            • Traditional illustration
            • Fine Arts
            • My project for course: Gouache Techniques for Sketchbook Illustration. Traditional illustration, Sketching, Creativity, Drawing, Watercolor Painting, Sketchbook, and Gouache Painting project by Emma Block - 07.25.2022
            • Editorial Illustration for Magnolia Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
            • Editorial Illustration for Mollie Makes Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
            • Editorial Illustration for Stylist Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
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            Carolê Marques de Andrade Carolê Marques de Andrade @carolemarques Especialista e Designer de Estamparia São Paulo, Brazil
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            737
              • Lenço "Carolê". Fashion Design, Digital Illustration, and Textile Design project by Carolê Marques de Andrade - 04.29.2024
              • Estampa Mimos [Farm Rio]. Design, Printing, and Textile Printing project by Carolê Marques de Andrade - 02.28.2022
              • Estampa Chita Bordada [Farm Rio]. Design, Traditional illustration, Printing, and Textile Printing project by Carolê Marques de Andrade - 02.28.2022
              • Estampa Tukana [Farm Rio]. Design, Printing, and Textile Printing project by Carolê Marques de Andrade - 02.28.2022
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              Sara Luna Sara Luna @saralunart Salt Lake City, United States
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              9,065
                • Retrato infantil en punch needle. Embroidery project by Sara Luna - 04.02.2021
                • How Many Of Me. Embroidery project by Sara Luna - 03.23.2021
                • What If My Other Self. Embroidery project by Sara Luna - 03.23.2021
                • Commission for Lucia. Embroidery project by Sara Luna - 03.23.2021
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                Katy Biele Katy Biele @katybiele Artista textil y pintora Victoria, Canada
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                18,971
                • Branding & Identity
                • Creative Consulting
                • Bordados en sweater para la marca Declarative Label de Seattle, USA.. Embroidery project by Katy Biele - 01.01.2019
                • Pinturas y dibujos bordados en ropa. Embroidery project by Katy Biele - 11.03.2018
                • Khadi Project, Bikaner, India, 2015. Embroidery project by Katy Biele - 03.02.2015
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                Emily Peacock Emily Peacock @emilyp Bournemouth, United Kingdom
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                4,477
                • Design
                • Branding & Identity
                • Oscar Wilde needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
                • Virginia Woolf needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
                • William Shakespeare needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
                • Circus letter cross stitch. Arts, and Crafts project by Emily Peacock - 02.24.2021
              • Teacher Plus
                Jeanne McGee Jeanne McGee @jeanne_5 Artist Minneapolis, United States
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                28,279
                • Arts & Crafts
                • Fine Arts
                • Hand Printed Cards. Design, Arts, Crafts, and Fine Arts project by Jeanne McGee - 06.04.2021
                • Hand Stamped Reclaimed Wood. Fine Arts project by Jeanne McGee - 06.04.2021
                • Hand Printed Pillows. Design, Arts, Crafts, and Pattern Design project by Jeanne McGee - 06.04.2021
                • Uppercase: Encyclopedia of Inspiration: Print/Maker. Design, Fine Arts, and Printing project by Jeanne McGee - 06.03.2021
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                Trini Guzmán (holaleon) Trini Guzmán (holaleon) @holaleon artista Tulsa, Chile
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                42,345
                • Traditional illustration
                • Fine Arts
                • Mural Casona General Holley. Street Art, and Creativity project by Trini Guzmán (holaleon) - 06.07.2019
                • Murales Edificio Apoquindo 2929. Street Art, and Creativity project by Trini Guzmán (holaleon) - 06.07.2019
                • Pantalones bordados. Creativity, and Embroidery project by Trini Guzmán (holaleon) - 06.07.2019
                • Embroidered jackets. Creativity, and Embroidery project by Trini Guzmán (holaleon) - 06.06.2019
              • Teacher Plus
                Bugambilo Bugambilo @bugambilo Artista visual Buenos Aires, Argentina
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                65,304
                • Embroidery
                • Fine Arts
                • Ojos bordados en cianotipia sobre tela. Traditional illustration, Arts, Crafts, Fine Arts, Paper Craft, Printing, Embroidery, and DIY project by Bugambilo - 11.25.2021
                • Otoño. Embroidery project by Bugambilo - 09.21.2021
                • Bluework bordado y cianotipia. Traditional illustration, Creativity, and Embroidery project by Bugambilo - 09.21.2021
                • Serie Sol de agua. Creativity, and Embroidery project by Bugambilo - 09.20.2021
              • Teacher Plus
                Melissa Melissa @mcreativej Seattle, United States
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                1,848
                • Design
                • Branding & Identity
                • Plant Inspired Embroidery. Arts, Crafts, Embroidery, and Fiber Arts project by Melissa - 03.22.2022
                • PNW Spring Inspires Mountainscape Embroidery. Arts, Crafts, Embroidery, Fiber Arts, and DIY project by Melissa - 03.22.2022
                • Using the Desert to Create a Whimsical Landscape. Arts, and Crafts project by Melissa - 11.15.2021
                • Embroidered Desert Landscape Pin. Accessory Design, Arts, Crafts, Jewelry Design, and Embroidery project by Melissa - 11.15.2021
              • Teacher Plus
                Andrés Kal Andrés Kal @kal Artista Visual Bogota, Colombia
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                6,733
                • Design
                • Photography
                • Gabito . Painting, and Oil Painting project by Andrés Kal - 10.20.2022
                • North And South. Traditional illustration, Fine Arts, Painting, Creativity, and Oil Painting project by Andrés Kal - 10.20.2022
                • Inhale _ exhale. Painting, and Oil Painting project by Andrés Kal - 01.14.2022
                • Something Said . Painting, and Oil Painting project by Andrés Kal - 01.14.2022
              • Teacher Plus
                Yoyo Nasty Yoyo Nasty @yoyo_nasty Stockholm, Sweden
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                2,054
                  • My project in Expressive Mixed-Media Illustration: Find Your Creative Flow course. Traditional illustration, Fine Arts, Sketching, Creativity, Artistic Drawing, and Gouache Painting project by Yoyo Nasty - 02.03.2022
                  • Advertising Campaign for Retail Company - Åhléns. Traditional illustration, Advertising, Motion Graphics, Animation, Character Design, and Fine Arts project by Yoyo Nasty - 01.27.2022
                  • Book illustrations. Traditional illustration, Collage, and Gouache Painting project by Yoyo Nasty - 08.09.2021
                  • Playful characters . Traditional illustration, Acrylic Painting, Botanical Illustration, and Gouache Painting project by Yoyo Nasty - 08.09.2021
                • Teacher Plus
                  dominique schwarzhaupt dominique schwarzhaupt @schdominique Artista Visual Región Metropolitana, Chile
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                  9,052
                  • Pencil Drawing
                  • Realistic Drawing
                  • Animalarios. Traditional illustration, Collage, Pencil Drawing, Realistic Drawing, Artistic Drawing, and Colored Pencil Drawing project by dominique schwarzhaupt - 04.18.2022
                  • Memoirs. Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, and Colored Pencil Drawing project by dominique schwarzhaupt - 04.18.2022
                  • The Cone Beings. Pencil Drawing, Drawing, Embroidery, and Realistic Drawing project by dominique schwarzhaupt - 04.18.2022
                  • Sin identidad. Pencil Drawing, Drawing, Realistic Drawing, Artistic Drawing, Botanical Illustration, and Naturalistic Illustration project by dominique schwarzhaupt - 04.18.2022
                • Teacher Plus
                  Vicki McGrath Vicki McGrath @vmdesigns Acrylic/Gouache Artist Chicago, United States
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                  17,587
                  • Design
                  • Color Theory
                  • Personal Portfolio of Paintings/Gouache. Gouache Painting project by Vicki McGrath - 10.26.2022
                  • Serena & Lily Commissioned Paintings. Acrylic Painting project by Vicki McGrath - 05.21.2022
                  • Fig Party. Fine Arts, Painting, and Acrylic Painting project by Vicki McGrath - 02.07.2022
                  • Trader Joes Cards. Graphic Design, Painting, and Gouache Painting project by Vicki McGrath - 07.06.2020
                • Teacher Plus
                  Lisa Hassell - Inkygoodness Lisa Hassell - Inkygoodness @inkygoodness Birmingham, United Kingdom
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                  1,429
                  • Design
                  • Editorial Design
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                1. Creatives
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                3. Design in Bangkok, Thailand
                4. Dawn Gosling

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