Digital Lettering for Visual Identity

A course by Simón Londoño Sierra
Designer, illustrator and lyricist. Cali, Colombia.
On Domestika since 09/13/2019
, Designer, illustrator and lyricist

Learn to create a brand logo using your own personality-filled letters

  • Spanish with subtitles
  • 95% Positive reviews (19)
  • 352 students
Digital Lettering for Visual Identity

Learn to create a brand logo using your own personality-filled letters

  • Spanish with subtitles
  • 95% Positive reviews (19)
  • 352 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 19 Lessons (2h 35m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever

The design of letters can go beyond the textual being mixed with illustration and digital techniques, and thus achieving a communicative purpose through purely visual images. This is the specialty of the designer, illustrator and lyricist Simón Londoño, who with his lyrics achieves powerful compositions of great visual richness that have led him to work with clients such as Renault, Asus or Les Fils Pernot, among others.

In this course, Simón will teach you to give identity to your brand from letters with character: from the conceptualization of this, to the final presentation of your piece for customers.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Enlisting the practical basis
  • U3
    U3. From the order to the moodboard
  • U4
    U4. Our Lettering
  • U5
    U5. Bring the letters to life
  • FP
    FP Final project
See detail

You will meet Simon, who will tell you about his passion for letters and his importance in a visual communication project; He will show you some of his projects and share his influences and artistic references with you.

You will make an introduction to basic concepts such as lettering , calligraphy, typography and chirography, to end up delving into typographic lettering for the development of a visual identity, viewing and analyzing several examples.

You will define the 6 typographic parameters to work to give life to your letters: stroke, weight, auctions, expansion, guide lines and counterforms. Also, you will discover what monograms are and why they will always be present in brands.

You will start your project defining some design criteria and creating your own brief . You will carry out a research and inspiration phase, focusing on concepts and references of shapes and styles of letters. You will translate everything into a mood board .

You will make a sketch with guides and angle, and define what the parameters of your letters are. You will start to vectorize your lettering working on concepts such as typographic modulation that will allow you to generate visual games, kerning , the coherence of the strokes, the balance of full and empty, the positive and negative, and some printing tests to evaluate its usefulness as a logo.

You will create a monogram that will complete your visual identity; you will harmonically join two or more letters of your piece seeing some tricks that Simon will show you. You will experience defragmenting your pieces into modules so that they speak in a slightly more abstract language. You will generate a visual pattern from a previously established grid and create a set of 3 symbols ( dingbats ).

You will learn very simple techniques that will help your lettering for logo to take a little life; you will work the extrusions and 3D in Illustrator, and the volumes through effects with Photoshop. You will define the entire graphic system of the brand by generating the visual keys that will allow your brand to be organic by itself and only using typographic forms.

Finally, you will take your identity to a product or piece printed by default. You will apply your pieces to 3 different [i]mockups to generate more impact and that they can be presented in the best way.

What is this course's project?

From your lettering you will create a logo that will represent the visual identity of your brand. From this, you will generate a whole graphic system.

Who is it for?

Both advanced graphic designers interested in strengthening their typographic knowledge from lettering , as well as beginners interested in entering the world of lettering and creating brands absolutely from scratch.

What you need

You will need pencil, paper and a computer with Adobe Photoshop and Illustrator, and have basic knowledge of these.


352 Students
19 Reviews
95% Positive ratings

Simón Londoño Sierra

Designer, illustrator and lyricist

Simón is a designer, lyricist and illustrator since 2014. He was born in Medellín, Colombia and studied Visual Design at the Javeriana University of Cali, where he is also a teacher. His work is characterized by generating images from the union between typography and illustration, with a focus on visual communication for branding and editorial design, treating the letter as an image.

His work has been shared in publications worldwide, in addition to having worked for clients such as Renault, Asus, Deezer or Les Fils Pernot, in countries such as Colombia, United States, England, France, Iran, Brazil, Australia, Colombia and Argentina .


  • U1


    • Pleasure!
    • Influences. Part 1
    • Influences. Part 2
    • What will we do in the course?
  • U2

    Enlisting the practical basis

    • Typographic Lettering
    • The lettering and the marks
    • The character of the letters
    • Monogram, symbol and letter at the same time
  • U3

    From the order to the moodboard

    • The order
    • Visual concept
    • Moodboard
  • U4

    Our Lettering

    • Sketching
    • Vectorization and modulation. Part 1
    • Vectorization and modulation. Part 2
    • Monogram Creation
    • Visual games
  • U5

    Bring the letters to life

    • The lettering as an image
    • Graphic system
    • Brand Presentation
  • FP

    Final project

    • Digital lettering for a visual identity

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Digital Lettering for Visual Identity. A Illustration, Calligraph, , T, and pograph course by Simón Londoño Sierra

Digital Lettering for Visual Identity

A course by Simón Londoño Sierra
Designer, illustrator and lyricist. Cali, Colombia.
On Domestika since 09/13/2019
  • 95% Positive reviews (19)
  • 352 students