Graphic and Branding Experiences for Spaces
The Concept
A course by Bosque , Branding Studio
About the video: The Concept
Overview
“At Bosque we firmly believe that we must give more importance to content than to form. So you don't have to think about how it will look yet, but what it will convey. We will share our method to have our concept clear.”
In this video lesson Bosque addresses the topic: The Concept, which is part of the Domestika online course: Graphic and Branding Experiences for Spaces. Learn how to transfer the brand experience to a physical space.
Partial transcription of the video
“The concept In this lesson we have to think more about content than form. There is still no need to think about how it will look, but rather what it will be broadcast on. Before you start designing, we have to define our concept or "big idea". We have to give a meaning to the brand and transmit those feelings and emotions in what we design. We have to go beyond something cute and novel, we have to transmit and surprise. Generating a strong concept, we will achieve that no matter how time passes and the design evolves, this brand concept will remain. Having a clear concept, better justified ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic and Branding Experiences for Spaces
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration
Bosque
A course by Bosque
Bosque is a brand creation studio from Costa Rica, founded in 2017 by Daniela Terán and Fabiano Vincenzi. Today, Bosque is made up of a team of designers, architects, and artists who believe that great brand experiences start from the inside, and live in the minds and hearts of the people who come into contact with them. Their goal is to take brands beyond the two-dimensional, creating experiences through physical space.
They have worked with global and local brands, having collectively worked on over 100,000 square meters of space for different companies in technology, pharmaceuticals, hotels, mass consumption, retail, consulting, finance, insurance, and real estate development.
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- 2,030 students
- 18 lessons (1h 10m)
- 13 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
