Graphic and Branding Experiences for Spaces
The User
A course by Bosque , Branding Studio
About the video: The User
Overview
“How well do you know the user? Now you will learn more about ours. Who is this person that we want to fill with feelings and stories of the brand every time they enter the space?”
In this video lesson Bosque addresses the topic: The User, which is part of the Domestika online course: Graphic and Branding Experiences for Spaces. Learn how to transfer the brand experience to a physical space.
Partial transcription of the video
“The user Who do we want to fill with emotions and stories of the brand when it enters the space? We will carry out an exercise with key questions with which we will understand this user. With this we will know what messages to transmit, what stories to tell and how to make them feel the true essence of the brand. We will wonder who these consumers are, what characteristics do they share, what do they like to eat, where do they spend their free time, where they like to shop. Let's see a little more about this. We will carry out an exercise with key questions that will help us to get to know ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic and Branding Experiences for Spaces
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration
Bosque
A course by Bosque
Bosque is a brand creation studio from Costa Rica, founded in 2017 by Daniela Terán and Fabiano Vincenzi. Today, Bosque is made up of a team of designers, architects, and artists who believe that great brand experiences start from the inside, and live in the minds and hearts of the people who come into contact with them. Their goal is to take brands beyond the two-dimensional, creating experiences through physical space.
They have worked with global and local brands, having collectively worked on over 100,000 square meters of space for different companies in technology, pharmaceuticals, hotels, mass consumption, retail, consulting, finance, insurance, and real estate development.
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- 2,041 students
- 18 lessons (1h 10m)
- 13 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
