Graphic and Branding Experiences for Spaces
A course by BosqueBranding Studio
A course by Bosque, Branding Studio
Learn how to transfer the brand experience to a physical space
With the right strategy and techniques, a brand can awaken the senses and emotions of its customers. Costa Ricans Daniela Terán and Fabiano Vincenzi, founders of the branding studio Bosque, achieve this by taking brands beyond the two-dimensional, creating experiences through physical space. They have worked with global and local businesses, having collectively worked on over 100,000 square meters of space for different companies.
In this course, Bosque teaches how the world of branding can be transformed from an intangible to a tangible experience through the intervention of physical space. Through a strategic approach and the use of recognizable visual languages with distinctive voices, create brand experiences that go beyond the two-dimensional.
What will you learn in this online course?
18 lessons & 13 downloads
What Will We Do in This Course
55 seconds
Our Point of View on Branding
6 minutes, 55 seconds
What is Environmental Graphic Design?
3 minutes, 35 seconds
Designer 2.0
4 minutes, 14 seconds
About the brand
5 minutes, 6 seconds
The User
2 minutes, 47 seconds
What's included in this course?
Start by getting to know Fabiano and Daniela, their journey, and some of their projects. They tell you how they focused on creating deep brand experiences and show you their biggest influences.
Learn about their point of view on branding, what Environmental Graphic Design (EGD) is, and how a "2.0 designer" can bring a brand to a new and interesting experience.
Before designing, it is important to understand the user. To do so, learn the ideal 3-part methodology: user, soul, and space. Each one helps you understand aspects of an EGD program, and through the design, you will achieve the perfect union between them.
Start your project! With what you have learned, develop a concept that unifies the whole project; this Big Idea allows you to create a graphic system that transmits the essence of the brand. Then, it’s time to sketch, taking into account the space, the user's route, and different techniques and finishes.
See how to create levels and begin to design over them to give life to your ideas in Illustrator with color, texture, and finishes, thus achieving a general vision of the design to scale.
Finally, learn how to present the final version of your project to a client. Bosque gives you some final tips on suppliers, sample reviews, and various considerations to take into account when inspecting the project.
Recommended software & tools for this course
What is this course's project?
Create an Environmental Graphic Design program for a brand or business.
Projects by course students
Who is this online course for?
Designers, interior designers, and other creatives who are interested in learning how to visualize and integrate a brand into a physical space.
Requirements and materials
To take this course, you will need to have knowledge of design and a passion for the world of branding and the different branches of design, such as architecture, graphic design, and interior design.
In addition, you will need a notebook for your sketches, a pencil, color markers, a computer, and your favorite design software, such as Adobe Photoshop or Illustrator.
Reviews
- caglabaysak0PLUS3 months ago
So far, I’m enjoying the course and the way it connects branding with spatial design. The content is clear and inspiring, especially for someone interested in interior architecture and user experience. I’m looking forward to applying these concepts in future projects and exploring how spaces can create stronger emotional connections with people.
- 11 months ago
Bom curso para arquitetos que gostariam de entender melhor sobre branding e espaços. Apredi e tive alguns insights interessantes sobre os temas abordados.
- 1 year ago
Adorei o projeto apresentado, me inspirou a buscar mais a utilização de texturas e elementos diversificados e inusitados para minhas criações. Rápido, Descontraído e com um ótimo conteúdo.
- 2 years ago
Argumentos pobres, poco contenido, repetitivo. Demasiado básico y superficial..
- 2 years ago
Un curso corto pero muy bien explicado, me quedo muy claro en concepto de EGD.
They have worked with global and local brands, having collectively worked on over 100,000 square meters of space for different companies in technology, pharmaceuticals, hotels, mass consumption, retail, consulting, finance, insurance, and real estate development.
Content
- U1
Introduction
- Presentation
- Influences
- What Will We Do in This Course
- U2
About branding and what's next ...
- Our Point of View on Branding
- What is Environmental Graphic Design?
- Designer 2.0
- U3
User, soul and space
- About the brand
- The User
- The Soul
- The Space
- U4
Design the project
- The Concept
- Ideas and Sketches
- Elevations
- We Design
- Materials, finishes and specifications
- U5
Production and Implementation
- Final Presentation to The Client
- Suppliers and Samples
- Inspections
- FP
Final project
- Graphic and branding experiences in spaces
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Spatial branding means embedding a brand’s identity into physical spaces to craft sensory and emotional experiences. It’s used in stores, offices, galleries, and any setting where the brand interacts with people, strengthening connection and brand recall.
This course is aimed at those with intermediate knowledge in design, architecture, or branding. It’s not for complete beginners but for anyone wanting to deepen their skills in integrating brands into physical spaces.
You’ll learn how to analyze a brand’s core, design emotional experiences, transform physical spaces, apply visual merchandising strategies, and use tools like moodboards, signage, and environmental graphic design.
You’ll need access to design software like Illustrator, basic drawing supplies, a camera or smartphone for documentation, and a willingness to study real spaces. Having samples of your own or reference projects is recommended.
Brand storytelling comes to life through visuals, materials, colors, and spatial flow that together tell a consistent story. This lets users experience the brand’s essence and values through the environment.
This course focuses on the strategic blend of branding, graphic design, and architecture, emphasizing emotional and sensory experiences. It includes real case studies, analysis methods, and examples from well-known brands like Pentagram.
Yes, the course covers architectural signage design and wayfinding systems, teaching you how to communicate key messages and enhance user experience in physical spaces.