Graphic and Branding Experiences for Spaces

Graphic and branding experiences in spaces

“We have reached the end of the course, it is the most exciting moment where you can see the result of all the effort worked during all the units. You will be able to see the union of all the parts in your final presentation to the client. It is extremely important to have references of design, art and architecture; This will serve as a guide when working and developing your designs. During this course, we present our point of view on branding, Environmental Graphic Design and on the role of a designer 2.0. After learning what you have learned, what is your vision of each of these issues to be able to lead a brand, to create a new and interesting experience?

Remember that before starting to design any of your EGD projects, you will have to know and understand the users and the soul of the brand. You will also have to analyze the space, its key points and the journey of each of its users. Following this, you will create a macro concept or Big Idea that will generate a visual system that transmits the essence of the brand. Finally, when designing your space, always remember to put reference images, descriptions of materials and finishes, and installation heights, etc. This to make it easier for the client to understand your proposal and for the supplier to have all the tools to quote and achieve a good execution of the design. In each project you will have to think of innovative ideas that are tied to the essence of the brand but that are also innovative, differ from what is current on the market and are recorded in the minds of users. We would love to know the project you have worked on, so share it with us. And remember that any questions you have you can write to us in the forum; We will try to answer you as soon as possible. Pure Life! ”

Partial transcription of the video

“Final project We reached the end, but before we said goodbye, we will do a general review of everything learned. We begin by reviewing basic concepts of branding and we delve into the concept "environmental graphic design" creating a powerful and lasting bond between them. Then we will tell you about an important concept that defines Bosque: the 2.0 designer, and how we seek a change in mindset from the typical training of a designer. Then we introduced ourselves to the Cumpanis brand. We analyze her history and other elements with which we learned more about her, as well as understanding t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Graphic and Branding Experiences for Spaces

• Level: Beginner
• 86% positive reviews (80)
• 2030 students
• 5 units
• 18 lessons (1h 10m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Signage Design, Vector Illustration