Graphic and Branding Experiences for Spaces
The Soul
A course by Bosque , Branding Studio
About the video: The Soul
Overview
“The time has come to talk about one of the most important questions of the project, analyzing the brand can be a great challenge. In this lesson we will teach you how to analyze it. We will continue to complete specific and detailed questions that continue in the previous lesson, these will help us learn more about this essential and important part.”
In this video lesson Bosque addresses the topic: The Soul, which is part of the Domestika online course: Graphic and Branding Experiences for Spaces. Learn how to transfer the brand experience to a physical space.
Partial transcription of the video
“The soul In this lesson we will analyze the most important thing about a brand: its soul. We will continue to answer questions that will answer us to learn about this essential part. Questions like what does it represent, how is it perceived, what does it communicate, what does it transmit, what is its essence, what is it, what is not, what will be, Questions like these we will see below. The soul of a brand is a fundamental part, an invisible part but full of feelings that project their essence to us. They are those characteristic values that make it unique and unmistakable. It is what we ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic and Branding Experiences for Spaces
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration
Bosque
A course by Bosque
Bosque is a brand creation studio from Costa Rica, founded in 2017 by Daniela Terán and Fabiano Vincenzi. Today, Bosque is made up of a team of designers, architects, and artists who believe that great brand experiences start from the inside, and live in the minds and hearts of the people who come into contact with them. Their goal is to take brands beyond the two-dimensional, creating experiences through physical space.
They have worked with global and local brands, having collectively worked on over 100,000 square meters of space for different companies in technology, pharmaceuticals, hotels, mass consumption, retail, consulting, finance, insurance, and real estate development.
- 86% positive reviews (80)
- 2,030 students
- 18 lessons (1h 10m)
- 13 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
