Launching your First Online Business
Analysis of the first results
A course by Foncho Ramírez-Corzo , Consultant and Entrepreneur
About the video: Analysis of the first results
Overview
“In this lesson we will learn to read the analytics of our brand, we will learn to identify the sources of traffic, the funnels of conversion and identify the opportunities for optimization.”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Analysis of the first results, which is part of the Domestika online course: Launching your First Online Business. Identify a good idea, learn how to get it off the ground, and take the first step: launch your business.
Partial transcription of the video
“Analysis of the first results Hi, it's been a few days and the campaign has been working. We have received some clicks, impressions, and even a WhatsApp message on our phone. Now we are going to analyze how the campaign fared. We will see the Facebook statistics, linked to those from Instagram, then something from AdWords, which is linked to our website, and to Google Analytics. We’ll see how to do preliminary studies. To measure results, we have two main tools. A primary and a secondary. The main one is Google Analytics, which is the mother of statistics, the main source that will define w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching your First Online Business
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Marketing
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a digital marketing and Google Adwords expert with over two decades of experience working with big-name brands, start-ups, and advertising agencies in Europe, North America, and Latin America.
He holds a degree in Administrative Science from the University of Lima and an MBA in e-business from the Business Institute of Madrid. He has worked as a search engine specialist at Bookassist, the director of search marketing and social media at Neo Ogilvy Spain, and is the founder of Coronel Smith, an agency that does "Performance Marketing with Ethics."
Foncho is also a professor; he teaches a course on creativity at the Peruvian Advertising Institute and another on digital tools for the political communication program at the Universidad del Pacífico.
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