Launching your First Online Business
Media Plan Activation
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Media Plan Activation
Overview
“In this lesson you will learn to publish your first ads, to project your media investment and activate these ads to get the first leads. For this topic we will work mainly on the platforms of Facebook Ads and Google Ads. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Media Plan Activation, which is part of the Domestika online course: Launching your First Online Business. Identify a good idea, learn how to get it off the ground, and take the first step: launch your business.
Partial transcription of the video
“Implementing the media plan Now that we’ve created our profiles on our social media, we are going to implement the guidelines in each of them. The idea is to reach the largest number of people within the target. We’ll start working on Facebook. Facebook and Instagram use the same platform, so let's get our computer to implement those guidelines. This is the profile we created on social media. If I want to advertise it, I need some content to advertise, so here I have created some sample ads that I can start publishing. As you can see, I have created an awareness ad; that is, from the top of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching your First Online Business
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Marketing
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 13 lessons (2h 7m)
- 16 additional resources (4 files)
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- Level: Beginner
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