Identify a good idea, learn to get it off the ground and take the first step: launch your business
If you sense that you have a business idea at hand, you want to see if it has feasibility and learn how to get ahead, the specialist in Digital Marketing and Google Adwords Professional, Foncho Ramírez-Corzo is the one to get you out of doubt. After 18 years working with global brands, startups and advertising agencies around the world, Foncho can guide you on the path to success and make you lose your fear of launching your own business.
After his first course at Domestika, Development of a digital media plan , Foncho will teach you in this course to start your first online business: from the purchase of the domain, to the activation of the first ads.
About this course
Foncho will begin the course explaining his professional career, his ventures, motivations and influences. It will help you identify your purpose as an entrepreneur to know where to start, and will briefly explain what you will do in the course.
Identifying a good idea will be the starting point. You will learn to describe your purpose and use tools such as the Canvas model or the Golden Circle to see the viability of your possible business.
You will see how to identify your target customer, their environment and look for potential competitors and allies of your brand. The next step will be to make the first cost of your product or service, detecting its accessibility in the market and its initial costs. You will build your first cash flow.
Hands to the web! You will learn to position yourself by identifying the keywords, with which you will register your brand, buy your domain and create your email.
You will see the most popular tools to create your website from scratch, for free and leaving it ready to publish. You will see how connecting it with your WhatsApp number, you can receive direct orders on your phone.
You will prepare a content map defining the categories for your communication strategy and the ideal media for each content. Then, you will create your corporate profile in the different social networks and generate your first calendar of publications.
Next, you will activate your media plan. You will project your investment and publish your first ads to get leads in both Google Ads and Facebook Ads.
You will learn to read the analytics of your brand, identify traffic sources, funnels and optimization opportunities. Foncho will give you tips to start interacting with customers and tell you about the evolution of the business model. Finally, it will present you with a great selection of resources and tools that will help you improve productivity and control your online business.
What is this course's project?
You will start and publish the pilot of your first online business.
Who is it for?
Anyone who wants to start an online business but lacks that little push to dare and start.
What you need
It is necessary that you have a computer with internet access, an idea, a lot of curiosity and time available to invest in your project.
This is what Domestika courses are like
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Enjoy learning from home without a set schedule. You set your own timetable.
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Learn valuable methods and techniques explained by top experts in the creative sector.
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, start-ups and advertising agencies in Europe, North America and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an MBA e-business from the Instituto de Empresa de Madrid, has worked as a Search Engine Specialist in Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, agency that does "Performance Marketing with Ethics."
In addition, he teaches the Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program of the Universidad del Pacífico.