Best seller

Launching your First Online Business

A course by Foncho Ramírez-Corzo
Consultant and Entrepreneur. Lima District, Peru.
Joined December 2018
, Consultant and Entrepreneur

Identify a good idea, learn how to get it off the ground, and take the first step: launch your business

  • Best seller English, Spanish
  • 99% positive reviews (2.3K)
  • 63643 students

Identify a good idea, learn how to get it off the ground, and take the first step: launch your business

English, Spanish
  • 99% positive reviews (2.3K)
  • 63643 students
  • 13 lessons (2h 7m)
  • 16 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, Spanish
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

If you think you have a good business idea and you want to see if it's viable and learn how to get it off the ground, digital marketing and Google Adwords expert Foncho Ramírez-Corzo is the perfect person to show you how. With over two decades of experience working with global brands, start-ups, and advertising agencies, Foncho can guide you along the road to success and give you the confidence to launch your own business.

As a follow-up to his first Domestika course, Development of a Digital Media Plan, Foncho teaches you how to start your first online business, from purchasing the domain to activating your first ads.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Leaving your comfort zone
  • U3
    U3. Let's do it!
  • U4
    U4. We are already online!
  • FP
    FP Final project
View details

Get to know your teacher, Foncho Ramírez-Corzo, who tells you about his professional career and endeavours as well as what motivates and inspires him. He also helps you find your goal as an entrepreneur to know where to start before giving you a brief overview of the course.

Start by learning how to recognize a good idea. Outline your goal and use tools like the Business Model Canvas or the Golden Circle to see if your business idea is viable.

See how to identify your target customer and their context, and look for possible competitors and partners for your brand. Do some preliminary costing for your product or service to determine market access and initial costs. Then, create your first cash flow.

Now it's time to work on your website! Learn how to position yourself online by identifying keywords and use them to register your brand, buy a domain, and create your email.

Discover the most popular free tools for creating and publishing a website from scratch. Once it's ready, see how to receive orders directly on your phone by connecting it to your WhatsApp number.

Create a content map where you outline the categories for your communication strategy and the best places to promote each content type. Build your corporate profile on different social media platforms and set up your first publishing schedule.

With everything in position, put your media plan into action. Project your investment and launch your first ads via both Google Ads and Facebook Ads to generate leads.

Finally, learn how to read your brand's analytics and identify traffic sources, conversion funnels, and optimization opportunities. Get some tips on how to start interacting with customers and discover the concept of a growth model for your business. To round out the course, Foncho shares a wide variety of tools and resources that can help you improve productivity and manage your online business.

What is this course's project?

Launch and advertise the pilot project for your first online business.

Projects by course students

Who is this online course for?

Anyone who wants to start an online business and is looking for that little nudge to take the leap.

Requirements and materials

You need a computer with internet access, an idea, a lot of curiosity, and time to invest in your project.


63643 Students
2256 Reviews
99% Positive ratings

Foncho Ramírez-Corzo

A course by Foncho Ramírez-Corzo

Teacher Plus
Consultant and Entrepreneur

Foncho Ramírez-Corzo is a digital marketing and Google Adwords expert with over two decades of experience working with big-name brands, start-ups, and advertising agencies in Europe, North America, and Latin America.

He holds a degree in Administrative Science from the University of Lima and an MBA in e-business from the Business Institute of Madrid. He has worked as a search engine specialist at Bookassist, the director of search marketing and social media at Neo Ogilvy Spain, and is the founder of Coronel Smith, an agency that does "Performance Marketing with Ethics."

Foncho is also a professor; he teaches a course on creativity at the Peruvian Advertising Institute and another on digital tools for the political communication program at the Universidad del Pacífico.


  • U1


    • Presentation
    • Motivations and influences
    • What will we do in the course?
  • U2

    Leaving your comfort zone

    • I have an idea but ... how do I know it's a good idea?
    • Our target customer and its context
    • First prototype and projected cash flow
  • U3

    Let's do it!

    • Identification of my keywords
    • Development of my first website
    • Development of a content map
    • Activation of social networks
    • Media Plan Activation
  • U4

    We are already online!

    • Analysis of the first results
    • Model Growth
  • FP

    Final project

    • Launch of your first online business

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Launching your First Online Business. Marketing, and Business course by Foncho Ramírez-Corzo Best seller

Launching your First Online Business

A course by Foncho Ramírez-Corzo
Consultant and Entrepreneur. Lima District, Peru.
Joined December 2018
  • 99% positive reviews (2.3K)
  • 63643 students