Launching your First Online Business
Our target customer and its context
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Our target customer and its context
Overview
“We will learn to identify our target customer through tools such as Client Print and Client Journey. We will place our target customer in their environment and analyze the different competitive forces we face. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Our target customer and its context, which is part of the Domestika online course: Launching your First Online Business. Identify a good idea, learn how to get it off the ground, and take the first step: launch your business.
Partial transcription of the video
“Our target customer and their context Hello, in this lesson we will learn to identify our target customer, not only to segment them geographically and demographically, but also to know what their ideas and attitudes are about the market compared to your product. And not only that, we will also learn two methodologies so that they help you understand what the conversion funnel is, the documentation funnel of that target customer, and then a creative practice called the "client print", with which you can define and have on a map that’s always visible to your client. Our target customer, based...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching your First Online Business
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Marketing
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- 13 lessons (2h 7m)
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- Level: Beginner
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