Launching your First Online Business
I have an idea but ... how do I know it's a good idea?
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: I have an idea but ... how do I know it's a good idea?
Overview
“In this lesson we will learn to identify good ideas. We will do the exercise of describing our purpose and use tools such as the Big Ideal, Golden Circle and Canvas Model to evaluate our ideas and your business viability. ”
In this video lesson Foncho Ramírez-Corzo addresses the topic: I have an idea but ... how do I know it's a good idea?, which is part of the Domestika online course: Launching your First Online Business. Identify a good idea, learn how to get it off the ground, and take the first step: launch your business.
Partial transcription of the video
“I have an idea, how do I know it's good? In this lesson we are going to learn to use three methodologies, that will hep us understand our prototype, know how to bring it to market, and finally, be able to calculate whether it's a good idea or not, what we have in front of us. Let’s see how it's done. The first methodology we’ll learn is the great ideal or "Big Ideal." This methodology was taught to me at Ogilvy, when I was working there in advertising. With this methodology, great brand concepts were created such as Dove soaps or Ax deodorants. For the Big Ideal, there are two big worlds, o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching your First Online Business
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Marketing
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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- Level: Beginner
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