Launching your First Online Business
Development of a content map
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Development of a content map
Overview
“We will evaluate the content categories that we will use in our communication strategy, the most relevant topics for our target and their relationship with our brand. We will identify the most suitable media for those contents.”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Development of a content map, which is part of the Domestika online course: Launching your First Online Business. Identify a good idea, learn how to get it off the ground, and take the first step: launch your business.
Partial transcription of the video
“With our website and product now displayed online. the next step is to attract visitors. To do this effectively. we need to develop a content calendar. This lesson will guide us through the process of The content map is crucial for determining the semantic areas my brand will explore online. For instance. with a client like North Face. it's essential to address multiple topics. This approach. similar to our study. ensures that North Face engages with various themes. enhancing its online presence and audience For example. the North Face offers products like sneakers. jackets. and camping equ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching your First Online Business
-
Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Marketing
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
- 99% positive reviews (2.4K)
- 75,759 students
- 13 lessons (2h 7m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
