Launching your First Online Business
Development of a content map
A course by Foncho Ramírez-Corzo , Consultant and entrepreneur
About the video: Development of a content map
Overview
“We will evaluate the content categories that we will use in our communication strategy, the most relevant topics for our target and their relationship with our brand. We will identify the most suitable media for those contents.”
In this video lesson Foncho Ramírez-Corzo addresses the topic: Development of a content map, which is part of the Domestika online course: Launching your First Online Business. Identify a good idea, learn how to get it off the ground, and take the first step: launch your business.
Partial transcription of the video
“Content map Now that we have the website and the product displayed on it, we have to generate traffic to our website. For that, we need to build a content calendar. That is exactly what we'll do in this lesson. The content map helps us determine what semantic worlds my brand will talk about on the Internet. I'll give you an example using a client of mine, The North Face. The North Face has to talk about several things; for example, The North Face sells sneakers, jackets, and camping gear. However, when we delve further into its services, we can see that it sells running shoes, sneakers for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching your First Online Business
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Marketing
Foncho Ramírez-Corzo
A course by Foncho Ramírez-Corzo
Foncho Ramírez-Corzo is a specialist in Digital Marketing and Google Adwords Professional, with more than 18 years of experience with recognized global brands, startups, and advertising agencies in Europe, North America, and Latin America.
He has a degree in Administrative Sciences from the University of Lima and an e-business MBA from the Instituto de Empresa in Madrid, has worked as a Search Engine Specialist at Bookassist, Director of Search Marketing and Social Media at Neo Ogilvy Spain, and is the founder of Colonel Smith, an agency that does "Performance Marketing with Ethics."
Besides, he teaches a Creativity course at the Peruvian Institute of Advertising and the Digital Tools course of the Political Communication Program at the Universidad del Pacífico.
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