About the video: Introduction to typography and branding
Overview
“In this lesson, we'll provide a brief introduction to typography, its historical evolution, and its relationship with branding (corporate identity) as a sales-enhancing factor. ”
In this video lesson Domestika addresses the topic: Introduction to typography and branding, which is part of the Domestika online course: Specialization in Typographic Logos Design. Learn to create unique and memorable typographic logos that tell powerful stories and connect with your audience.
Partial transcription of the video
“Now that we've talked a bit more about my career. my work. we will proceed to... Speak directly about typography and its relationship with the brand since this is of utmost importance to be able to distribute to carry out everything we will do in the course. First. i will show you a preview of the brand's history... In this lesson. I like to place it from the Greco-Roman era. particularly with Trajan's Column. These were the first letters drawn in the Western alphabet with such clarity. Here we can see their reinterpretation during the Renaissance by the artist and engraver Albrecht Dürer. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Specialization in Typographic Logos Design
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography, Typography Design

Domestika
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