Specialization in Typographic Logos Design

Especialización en Diseño de Logotipos Tipográficos

“Final Project: Comprehensive Typographic Narrative Identity System Objective Design a complete visual identity system where typography is the center of the message. This project will be the synthesis of everything you've learned: from the essential fundamentals to the design of complex visual narratives. You'll create a brand with soul, capable of speaking through its shapes and connecting emotionally with its audience. Project Description Throughout this journey, you've immersed yourself in multiple approaches to logo and identity design: with the conceptual precision of Migue Martí, the minimalist clarity of Rubén Ferlo, the typographic sensibility of Elías Mule, and the transformation of forms with Daniel Barba López. This project is the space where all these tools and visions converge. You'll create an identity from scratch, based on a clear, typographically constructed narrative. You'll explore everything from creating your own letterforms to advanced modifications of existing typefaces, and you'll unite each decision under a common thread: a visual story with purpose, coherence, and strength. Project components 1. Idea and concept • Analysis of the brief and definition of communication objectives • Development of a narrative that gives meaning to each visual decision 2. Applied techniques • Graphic synthesis, conceptual reduction, visual refinement • Creation or modification of fonts according to system needs • Professional use of tools such as Illustrator and PowerPoint 3. Personal style • Conscious choice of formal and narrative resources • Application of an aesthetic consistent with the designer's vision • Integration of the personal approach with the course learnings 4. Presentation • Complete visual identity manual with strategic justifications • Professional mock-ups and simulations in different contexts • Clear and compelling visual storytelling, aimed at real customers Steps for development 1. Foundation and Conceptualization • Research of the brief and the target audience • Exploration of references and definition of the brand narrative • Development of initial concepts with communicative intent 2. Synthesis and Visual Refinement • Application of minimalist principles and graphic synthesis • Simplification without loss of expressive power • Selection of key elements that represent the essence of the brand 3. Specialized Typographic Development • Creation of custom letters or complete customization • Exploration of variants and construction of the typographic system • Technical adjustments to ensure consistency and readability 4. Personalization and Optimization • Adaptation of the system for different uses and platforms • Application of color, hierarchies and complementary graphic elements • Technical optimization for print, digital and networks 5. Narrative and Systemic Integration • Integration of logo, fonts and elements into a unified system • Development of visual storytelling that explains each design decision • Development of the identity manual with visual and conceptual guides Final delivery • Process Documentation • Complete conceptual process from the brief to the final result • Audience analysis, objectives and visual references • Record of typographic development in all its phases • Identity Elements • Main logo and its functional versions • Complete typographic system with defined uses • Narrative color palette • Complementary graphic elements consistent with the brand • Application System • Narrative Identity Manual (technical and conceptual) • Real applications of the system: stationery, web, product, etc. • Professional mock-ups and visual storytelling presentation You've traveled the path from the first strokes to a complex and functional visual system. But the most valuable thing is not just what you now know how to do, but how you do it: with intention, sensitivity, and conceptual clarity. This project is much more than a delivery: it's a declaration of your style, your thinking, and your ability to create brands that speak for themselves. You've developed a powerful tool that combines technique, emotion, and strategy. And the best part is that, from now on, every identity you create will also be a story that only you can tell. Your portfolio has a new masterpiece!”

Course summary for: Specialization in Typographic Logos Design

• Level: Beginner
• 163 students
• 6 units
• 69 lessons (11h 38m)
• 39 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography, Typography Design