Specialization in Typographic Logos Design

Overview

“When I first started making letters, I was frustrated because the characters didn't look equivalent to each other. I didn't realize they weren't created solely with a grid and mathematical criteria. Creating letters is about playing with optical illusions, and there are some tricks to keep in mind to achieve uniformity. I'll share a few with you here, although every rule has its exceptions. ”

In this video lesson Domestika addresses the topic: The eye commands, which is part of the Domestika online course: Specialization in Typographic Logos Design. Learn to create unique and memorable typographic logos that tell powerful stories and connect with your audience.

Partial transcription of the video

“The eye commands You already know some terms. Now I will share with you some optical rules that will help you build harmonious and uniform compositions. At first I concentrated on being guided by mathematical rules, but I discovered that there are optical rules to achieve this equivalence. Let's see them. As I mentioned before, it is important to maintain uniformity in the letters and achieve harmony defining all its parts, the proportion, the contrast, the angles, the finials, the curves and the counterforms. And defined this, we already have a font style, We only transmit it to the other ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Typographic Logos Design

• Level: Beginner
• 163 students
• 6 units
• 69 lessons (11h 38m)
• 39 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography, Typography Design