Specialization in Typographic Logos Design

Overview

“In this lesson I'll talk about what is, what a brand is, whether "brand image" is the same as "brand identity," and what visual and verbal identity are. After defining these concepts, I'll tell you about a brand that, in my opinion does good .”

In this video lesson Domestika addresses the topic: Brands, which is part of the Domestika online course: Specialization in Typographic Logos Design. Learn to create unique and memorable typographic logos that tell powerful stories and connect with your audience.

Partial transcription of the video

“Brands In this lesson We will see what is branding, what is the brand, and the difference between brand image and brand identity, or if it is the same, visual and verbal identity. After defining these concepts, we will see a brand that for me makes good branding. Let's see it. BRANDING We will start by defining what branding is. The definition that you will find or hear the most says it is the "set of actions aimed at building a brand and endow it with unmistakable values and personality and identifiable to consumers ". Branding is a structured process in which factors intervene that must i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Typographic Logos Design

• Level: Beginner
• 163 students
• 6 units
• 69 lessons (11h 38m)
• 39 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography, Typography Design